Research on Information-Voting Cycle between Candidates and Voters via the Internet

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Analyzing the survey data from the voters who had accessed to electoral information on the 2010 Upper House election and the 2011 Osaka Mayoral election via the Internet, we obtained the following results; (1) political knowledge had a curvilinear effect on the likelihood of voters' decision being affected by the Internet information provided by candidates; voters with both high and low levels of knowledge were less likely to be affected by the Internet information than voters with middle level of knowledge, (2) younger voters were more likely to be affected by the Internet information, albeit in a limited way.