Role of Trust in the Market Penetration of Organic Foods

信任在有机食品市场渗透中的作用

• 批准号: 22730337
• 负责人: TANIGUCHI Yoko
• 金额: $ 1.5万
• 依托单位: Miyagi University
• 依托单位国家: 日本
• 项目类别: Grant-in-Aid for Young Scientists (B)
• 财政年份: 2010
• 资助国家: 日本
• 起止时间: 2010 至 2011
• 项目状态: 已结题
• 来源: https://kaken.nii.ac.jp/grant/KAKENHI-PROJECT-22730337/
• 关键词: 流通; 有機農産物; 一般的信頼; 購買チャネル; ドイツ; 流通チャネル; 開閉基準; 価格プレミアム

In this study, factors that affect the difference in the structure of organic food market were examined by the comparison of questionnaire surveys conducted in Japan and Germany. The study found that consumers who shop at"open"channels like supermarket have relatively higher degree of "general trust"compared to those who don' t, and therefore, measures that contribute to raise the degree of "general trust"appeared to be effective in efforts of mainstreaming the organic food market. However as the survey in Germany showed the different results, this relationship needs further inquiries.

本研究通过对日本和德国的问卷调查，对有机食品市场结构差异的影响因素进行了比较分析。研究发现，在超市等“开放“渠道购物的消费者与不在超市购物的消费者相比，“一般信任“程度相对较高，因此，有助于提高“一般信任“程度的措施似乎对有机食品市场主流化的努力是有效的。然而，由于在德国的调查显示了不同的结果，这种关系需要进一步调查。

项目成果

Characteristics of Price and Demand for Organic Vegetables in the Japanese Food Retailing Market

日本食品零售市场有机蔬菜价格及需求特征

• 发表时间: 2011
• 期刊: Third Scientific Conference of the International Society of Organic Agriculture Research
• 作者: Takada;Naoki and Taniguchi;Yoko
• 通讯作者: Yoko

有機食品の市場浸透における信頼の役割

信任在有机食品市场渗透中的作用

• 发表时间: 2012
• 作者: Takada,;Naoki;Taniguchi;Yoko;Sanko,N.;谷口葉子
• 通讯作者: 谷口葉子