Subjectivation and Collectivity of "Women as Consumers" in the mass media of Wartime/post-war Japan

本研究以广播、电视、报纸和女性杂志为重点，分析了战时和战后日本大众媒体是如何将女性作为消费者呈现出来的。更具体地说，我的研究集中在1)“女性”和“消费”之间的关系，2)女性如何“参与”大众传媒，3)“女性作为消费者”的主体性和集体性是如何构建的，4)日本从战时到战后的延续和中断。

This study analyzes how wartime and post-war Japanese mass media has represented women as consumers by focusing on radio, TV, newspapers, and women's magazines. More specifically, my examination focuses on 1) the relationship between "women" and "consumption", 2) how women "participated" in the mass media, 3) how the subjectivationon and collectivity of "women as consumers" were constructed, 4) what was continued and discontinued from wartime to post-war in Japan.