Return Refill Repeat - a whole-system approach to reuse/refill and packaging as a service

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Beauty Kitchen, developed Return•Refill•Repeat (RRR), to pioneer change. By following B Corporation principles of people, planet, profit alongside Cradle2Cradle safe and circular design RRR is as a whole-system approach to break down the complex barriers to entering and scaling a circular reuse economy.We enable brands, retailers and consumers to change their behaviour to eliminate FMCG single-use plastic packaging by changing consumers of products to be customers of cost effective packaging as a service.The Return•Refill•Repeat -- UK Demonstrator will deliver:1.Smart Bottles/Reusable Packaging Leasing2.Smart Track and Analytics (Asset tracking of packaging)3.Wide product range4.Advanced Refill Stations5.Prefilled products in reusable packaging6.Advanced Return Points7.Advanced Local Bottle Washing8.Smart App ConsumerPartnering with RBC Group and City To Sea the whole-system approach includes innovative design, advanced technology, detailed processes, integrated business models and supply chains. RRR will measure customer behaviour change, engagement, retailer, brand and total impact.