Growth Strategy for The Bshirt Maternity Brand (making ethical 'slow fashion' affordable)

Bshirt 孕妇装品牌的增长战略（让合乎道德的“慢时尚”变得实惠）

• 批准号: 10011543
• 金额: $ 3.15万
• 依托单位: WEHEARTFAMILY LTD
• 依托单位国家: 英国
• 项目类别: Responsive Strategy and Planning
• 财政年份: 2021
• 资助国家: 英国
• 起止时间: 2021 至 无数据
• 项目状态: 已结题
• 来源: https://gtr.ukri.org/projects?ref=10011543
• 关键词: Growth; Strategy; Bshirt; Maternity; Brand

The Bshirt is an ethical breastfeeding brand established in 2017 to help new mothers breastfeed more confidently in public while also addressing the issue of clothing waste. In order to further tackle the issue of clothing waste generated by fashion, and to make sustainable fashion more affordable, they plan to launch launch their PreLoved collection, selling returned items at 50% off. They also plan to launch 2 new maternity products in recycled fabrics to go alongside their award-winning Breastfeeding Collection. Their business model is innovative for actively discouraging mass consumerism by only selling affordable, ethical & essential products.

Bshirt是一个道德母乳喂养品牌，成立于2017年，旨在帮助新妈妈在公共场合更自信地进行母乳喂养，同时解决衣物浪费问题。为了进一步解决时尚产生的服装浪费问题，并使可持续时尚更实惠，他们计划推出他们的PreLoved系列，以50%的折扣出售退货。他们还计划推出2款新的再生面料孕妇用品，与屡获殊荣的母乳喂养系列一起推出。他们的商业模式是创新的，通过只销售负担得起的，道德的和必要的产品来积极阻止大众消费主义。