Applying deep learning to accelerate and de-risk the creative process in advertising and marketing

与消费者产生共鸣的创意广告理念是建立在强大的定性洞察力之上的，例如了解目标受众的感受、行为和情感立场。但是，现有的定性研究方法，如焦点小组，成本高昂，耗时（所得数据是非结构化的），而且不切实际（Covid），因此越来越多地被绕过，导致昂贵的创造性失败。我们的解决方案允许广告和营销专业人员在数小时内对数百名消费者进行创意概念的定性测试，然后在几秒钟内合成数千个逐字反馈，让他们相信他们的创意思维会引起共鸣，他们的营销概念会产生商业影响。

Creative advertising ideas that resonate with consumers are built upon robust qualitative insight e.g. understanding the feelings, behaviours and emotional stance of the target audience. But existing qualitative research methods like focus groups are costly, time consuming (resulting data is unstructured) and impractical (Covid), so are increasingly bypassed which leads to expensive creative failures.Our solution allows advertising and marketing professionals to test creative concepts qualitatively with 100s of consumers in hours and then synthesise 1000s of verbatim feedbacks in seconds, giving them confidence that their creative thinking resonates and that their marketing concepts will deliver commercial impact.