An Innovative Gift Card Infrastructure with Blockchain Technology to Significantly Lower Setup and Security Costs for SMEs, Reducing Fraud, and Costs.

礼品卡诈骗正以惊人的速度增长。礼品卡格式缺乏标准化和统一性意味着礼品卡奖励方案的创新受到不安全和贬值市场的抑制。通常，很难追踪礼品卡的真实性，因为目前的系统过于昂贵和不安全。2019冠状病毒病大流行迫使人们从传统的礼品卡计划转向数字基础设施，现在迫切需要一种能够在不损害礼品卡安全性和价值的情况下支持这种数字化的系统。Sup集团有限公司（Sup.）旨在创建一个区块链驱动的系统，彻底改变礼品卡的价值链，同时将消费者业务的收入增加15%以上。

Gift card fraud is growing at an alarming rate. The lack of standardisation and uniformity in gift card formats mean that innovation of gift card reward programmes is stifled by an insecure and devalued marketplace. Often, it is difficult to trace the authenticity of gift cards because current systems are too expensive and insecure. The COVID-19 pandemic has necessitated a move from conventional gift card programmes to digital infrastructure, and there is now a dire need for a system that can support this digitisation without compromising the security and value of gift cards. The Sup Group Ltd ('Sup.) aims to create a blockchain-driven system that revolutionises the value chain of gift cards while increasing consumer business's revenues by more than 15%.