KENT UNDERSTANDING PLASTICS 'LIVE LAB' UP PROJECT

这个项目旨在更多地了解塑料回收通信和行为改变之间的关系。在塑料回收价值链上的专家支持下，由塑料回收会员慈善机构RECOUP提供的现场实验室情况下，什么有效，什么无效。人们普遍认为，在塑料包装方面，市民对于哪些可以回收，哪些不能回收仍然感到困惑。这种类型的包装是复杂的，不同的形状，大小和颜色，所有这些都提供了一个挑战，当涉及到给出清晰和明确的指导方针。要让塑料包装获得第二次生命，并回收利用成新产品，就需要消费者尽自己的一份力量。如果不进行回收利用，那么包装就会丢失，资源被浪费，并且有可能污染环境。这将导致使用更多的原生塑料。为了投资英国的基础设施并推动终端市场向循环经济发展，通过路边系统提供的原料需要高质量和高数量。至关重要的是，我们能够推动英国国内市场，使该行业不再依赖不稳定的出口市场。2019年，英国出口（61%）688,000吨塑料包装用于回收。该项目旨在与市民互动，以减少他们对塑料包装的困惑，并将使用不同的沟通方法，并在吨位率、污染和消费者认知方面评估其有效性，同时考虑到社会经济和服务提供。在整个项目中，将进行公民调查，以评估公民的理解程度，并评估针对投资、回收率和污染水平的沟通效果。该项目将由肯特郡的RECOUP与肯特资源合作伙伴关系、PPS回收系统有限公司、威立雅、Viridor、Ecosurety、欧洲塑料协会和英国塑料联合会合作，在一个独特的行业主导的实践研究和价值链示范中，在肯特郡的13个议会（63万户家庭，150万公民）交付，以增加塑料回收捕获和减少塑料污染。该项目还得到了OPRL、Ocado和WRAP的支持。从该项目中获得的经验将用于制定蓝图/最佳做法，该蓝图/最佳做法将用于国家方案，以开展塑料回收教育，并推动塑料回收回收率达到2025年PACT目标。

This project is aimed at understanding more about the relationship between plastics recycling communications and behaviour change. What works, what does not, in a live lab situation supported by experts from across the plastics recycling value chain and delivered by plastics recycling member-based charity, RECOUP.It is accepted that citizens remain confused as to what can and cannot be recycled with regard to plastics packaging. This type of packaging is complex, different shapes, sizes, and colours all of which provide a challenge when it comes to giving clear and unambiguous guidelines.To give plastics packaging a second life and recycle into new products relies on the consumer doing their bit. If not placed for recycling then the packaging is lost, the resource is wasted, and it has the potential to pollute the environment. This will result in more virgin plastics will be used. In order to invest in UK infrastructure and drive end markets to a circular economy the supply of feedstock via kerbside systems needs to be high quality and quantity. It is crucial that we are able to drive the UK domestic market and the industry is no longer reliant on unstable export markets. In 2019 the UK exported (61%) 688,000 tonnes of plastic packaging for recycling.This project is aimed at engaging with citizens to reduce their confusion of plastics packaging and will use different communications methodologies and evaluate their effectiveness both in terms of tonnage rates, contamination and consumer perception, as well as taking account of socio economics and service provision.Citizens surveys will be conducted throughout the project to assess citizen understanding and evaluate communication effectiveness against investment, recycling rates and contamination levels.The project will be delivered by RECOUP, in Kent, across 13 Kent Councils (630,000 homes, 1.5m citizens) in partnership with Kent Resource Partnership, PPS Recovery Systems Ltd, Veolia, Viridor, Ecosurety, Plastics Europe and the British Plastics Federation, in a unique piece of industry led practical research and demonstration of value chain commitment to increasing plastics recycling capture and reduction of plastics pollution. The project is also supported by OPRL, Ocado, and WRAP.The resulting learnings from the project will be used to produce a blue print/best practice that will be produced that can be used in a national programme to educate on plastics recycling and drive plastics recycling recovery rates to 2025 PACT targets.