KENT UNDERSTANDING PLASTICS 'LIVE LAB' UP PROJECT

该项目旨在更多地了解塑料回收沟通和行为改变之间的关系。在塑料回收价值链专家的支持下，由塑料回收成员慈善机构RECOUP提供的现场实验室情况下，什么可行，什么不可行。关于塑料包装，公民仍然不清楚什么可以回收，什么不能回收。这种类型的包装很复杂，形状、大小和颜色都不同，所有这些都给给出明确和毫不含糊的指导方针带来了挑战。赋予塑料包装第二次生命并回收利用到新产品中，取决于消费者的努力。如果不回收，那么包装就会丢失，资源就会浪费，而且有可能污染环境。这将导致更多的原始塑料将被使用。为了投资于英国的基础设施，并推动终端市场走向循环经济，通过路边系统提供的原料需要高质量、高数量。至关重要的是，我们能够推动英国国内市场，该行业不再依赖不稳定的出口市场。2019年，英国出口了(61%)68.8万吨塑料包装用于回收。该项目旨在与公民互动，减少他们对塑料包装的困惑，并将使用不同的沟通方法，并评估其有效性，包括吨位率、污染和消费者感知，以及社会经济和服务提供。整个项目将进行公民调查，以评估公民对投资、回收率和污染水平的沟通有效性。该项目将由肯特郡的Recoup在13个肯特郡议会(63万户家庭，150万公民)与肯特资源伙伴关系、PPS回收系统有限公司、威立雅、Viridor、Ecourety、欧洲塑料协会和英国塑料联合会，在一个独特的行业领域引领了实践研究和示范，致力于增加塑料回收捕获和减少塑料污染的价值链。该项目还得到了OPRL、Ocado和WRAP的支持。从该项目中学到的经验将用于制定蓝图/最佳实践，用于国家计划，教育塑料回收并推动塑料回收回收率达到2025年的协定目标。

This project is aimed at understanding more about the relationship between plastics recycling communications and behaviour change. What works, what does not, in a live lab situation supported by experts from across the plastics recycling value chain and delivered by plastics recycling member-based charity, RECOUP.It is accepted that citizens remain confused as to what can and cannot be recycled with regard to plastics packaging. This type of packaging is complex, different shapes, sizes, and colours all of which provide a challenge when it comes to giving clear and unambiguous guidelines.To give plastics packaging a second life and recycle into new products relies on the consumer doing their bit. If not placed for recycling then the packaging is lost, the resource is wasted, and it has the potential to pollute the environment. This will result in more virgin plastics will be used. In order to invest in UK infrastructure and drive end markets to a circular economy the supply of feedstock via kerbside systems needs to be high quality and quantity. It is crucial that we are able to drive the UK domestic market and the industry is no longer reliant on unstable export markets. In 2019 the UK exported (61%) 688,000 tonnes of plastic packaging for recycling.This project is aimed at engaging with citizens to reduce their confusion of plastics packaging and will use different communications methodologies and evaluate their effectiveness both in terms of tonnage rates, contamination and consumer perception, as well as taking account of socio economics and service provision.Citizens surveys will be conducted throughout the project to assess citizen understanding and evaluate communication effectiveness against investment, recycling rates and contamination levels.The project will be delivered by RECOUP, in Kent, across 13 Kent Councils (630,000 homes, 1.5m citizens) in partnership with Kent Resource Partnership, PPS Recovery Systems Ltd, Veolia, Viridor, Ecosurety, Plastics Europe and the British Plastics Federation, in a unique piece of industry led practical research and demonstration of value chain commitment to increasing plastics recycling capture and reduction of plastics pollution. The project is also supported by OPRL, Ocado, and WRAP.The resulting learnings from the project will be used to produce a blue print/best practice that will be produced that can be used in a national programme to educate on plastics recycling and drive plastics recycling recovery rates to 2025 PACT targets.