Cricketqube - Healthy Ageing for South Asians Through Cricket

Cricketqube - 通过板球让南亚人健康老龄化

• 批准号: 10019774
• 金额: $ 6.01万
• 依托单位: CRICKETQUBE LIMITED
• 依托单位国家: 英国
• 项目类别: Small Business Research Initiative
• 财政年份: 2022
• 资助国家: 英国
• 起止时间: 2022 至 无数据
• 项目状态: 已结题
• 来源: https://gtr.ukri.org/projects?ref=10019774
• 关键词: Cricketqube; Healthy; Ageing; South; Asians

Cricketqube was established in 2020 with the mission of making cricket accessible for everyone, anytime and anywhere. Within a short frame of time, we have grown to offer our unique service of backyard cricket (BYC) to schools, corporates and families.**Backyard Cricket**BYC reimagines cricket with our all-weather backyard events complete with wheelie bins and clotheslines, taking our players to their childhood. Our events are focused on getting fit and having fun at the same time.**Target Market**With this project, we take BYC to one of the communities it needs the most - people from the South Asian ethnicity. Here BYC would take on the mantle as a one-stop solution for healthy ageing in this community.We especially focus on the South Asian women for whom healthy ageing and an active lifestyle are virtually impossible to aspire.**Why South Asians?**There is a notable absence of social and governmental support for South Asians to engage in regular physical activity. The mental health issues of its members are often not taken seriously either.**How does BYC Benefit South Asians?**Cricketqube would develop a medical protocol - complete with physical and mental health guidelines - in order to adapt BYC to the older adults in the community. This protocol would be prepared by experts with lived experience in the community.We would then design a delivery plan for the adapted BYC among the target audience. Crucially, this plan would then be validated by the community leaders and learning from them would help in creating the final delivery plan. A full financial budget, forecast and marketing plan would complete this phase of the project.We would then pilot BYC in two locations in the UK - one of them exclusively for women in the community. Soon after the end of the study, BYC would ready a national roll-out through our franchises.**Key Points*** The first company to offer a culturally fit and integrated healthy ageing solution for the South Asians in the UK.* Introduce mental health professionals at our events to help South Asian women to open up and seek help about their mental health - often a taboo subject in the community* Introduction of a women-led steering group for BYC events for women - agency back to the women.* Accessible, affordable and fun events.* We actively collaborate with key stakeholders including community leaders, cricket bodies and healthy ageing specialists.

Cricketqube成立于2020年，其使命是让每个人随时随地都能接触到板球。在很短的时间内，我们已经成长为学校，企业和家庭提供我们独特的后院板球（BYC）服务。**后院板球**BYC重新想象板球与我们的全天候后院事件完成的垃圾箱和晾衣绳，把我们的球员到他们的童年。我们的活动集中在健身和娱乐的同时。**目标市场**通过这个项目，我们将BYC带到它最需要的社区之一-来自南亚种族的人们。在这里，BYC将承担起一站式解决方案的责任，为这个社区的健康老龄化提供解决方案。我们特别关注南亚妇女，对她们来说，健康的老龄化和积极的生活方式几乎是不可能实现的。**为什么是南亚人？**社会和政府明显缺乏对南亚人从事定期体育活动的支持。其成员的心理健康问题往往也不被重视。** BYC如何惠及南亚人？**Cricketqube将制定一份医疗协议——包括身体和心理健康指南——以便使BYC适应社区中的老年人。该协议将由具有社区生活经验的专家编写。然后，我们将为目标受众设计一个经过改编的BYC交付计划。至关重要的是，该计划将由社区领导人验证，并向他们学习将有助于制定最终的交付计划。完整的财务预算、预测和营销计划将完成项目的这一阶段。然后，我们将在英国的两个地方试点BYC，其中一个专门为社区中的女性服务。研究结束后不久，BYC将准备通过我们的特许经营在全国范围内推广。**要点***第一家在英国为南亚人提供文化契合和综合健康老龄化解决方案的公司。*在我们的活动中引入心理健康专业人士，帮助南亚女性敞开心扉，寻求心理健康方面的帮助——心理健康在社区中通常是一个禁忌话题*在BYC女性活动中引入一个由女性领导的指导小组——将机构还给女性。*方便、实惠、有趣的活动。*我们积极与主要利益相关者合作，包括社区领袖、板球组织和健康老龄化专家。