Cricketqube - Healthy Ageing for South Asians Through Cricket

板球成立于2020年，其使命是让每个人随时随地都能接触到板球。在很短的时间内，我们已经成长为向学校、企业和家庭提供我们独特的后院板球(BYC)服务。**后院板球**BYC重新构想了板球，我们的全天候后院活动配备了轮子垃圾箱和晾衣绳，将我们的球员带到他们的童年。我们的活动集中在健身和娱乐的同时。**目标市场**通过这个项目，我们将比亚迪带到它最需要的社区之一-来自南亚种族的人。在这里，比亚迪将成为这个社区健康老龄化的一站式解决方案。我们特别关注南亚女性，她们的健康老龄化和积极的生活方式几乎是不可能实现的。**为什么是南亚人？**社会和政府明显缺乏对南亚人定期体育活动的支持。其成员的心理健康问题通常也没有得到重视。**比亚迪如何让南亚人受益？**板球会制定一项医疗方案--包括身心健康指南--以使比亚迪适应社区中的老年人。这份协议将由具有社区生活经验的专家准备。然后，我们将为目标受众中改编的比亚迪设计交付计划。至关重要的是，该计划随后将得到社区领导人的验证，向他们学习将有助于创建最终的交付计划。一份完整的财务预算、预测和营销计划将完成该项目的这一阶段。然后，我们将在英国的两个地点试行比亚迪-其中一个地点专门面向社区女性。研究结束后不久，比亚迪将准备通过我们的特许经营权在全国范围内推广。**要点*第一家为英国南亚人提供文化契合和综合健康老龄化解决方案的公司。*在我们的活动中介绍心理健康专业人员，帮助南亚女性敞开心扉，寻求关于她们心理健康的帮助--这在社区中通常是一个禁忌话题*引入一个由女性领导的比亚迪女性活动指导小组--机构回归女性。*可访问、负担得起和有趣的活动。*我们积极与关键利益相关者合作，包括社区领袖、板球团体和健康老龄化专家。

Cricketqube was established in 2020 with the mission of making cricket accessible for everyone, anytime and anywhere. Within a short frame of time, we have grown to offer our unique service of backyard cricket (BYC) to schools, corporates and families.**Backyard Cricket**BYC reimagines cricket with our all-weather backyard events complete with wheelie bins and clotheslines, taking our players to their childhood. Our events are focused on getting fit and having fun at the same time.**Target Market**With this project, we take BYC to one of the communities it needs the most - people from the South Asian ethnicity. Here BYC would take on the mantle as a one-stop solution for healthy ageing in this community.We especially focus on the South Asian women for whom healthy ageing and an active lifestyle are virtually impossible to aspire.**Why South Asians?**There is a notable absence of social and governmental support for South Asians to engage in regular physical activity. The mental health issues of its members are often not taken seriously either.**How does BYC Benefit South Asians?**Cricketqube would develop a medical protocol - complete with physical and mental health guidelines - in order to adapt BYC to the older adults in the community. This protocol would be prepared by experts with lived experience in the community.We would then design a delivery plan for the adapted BYC among the target audience. Crucially, this plan would then be validated by the community leaders and learning from them would help in creating the final delivery plan. A full financial budget, forecast and marketing plan would complete this phase of the project.We would then pilot BYC in two locations in the UK - one of them exclusively for women in the community. Soon after the end of the study, BYC would ready a national roll-out through our franchises.**Key Points*** The first company to offer a culturally fit and integrated healthy ageing solution for the South Asians in the UK.* Introduce mental health professionals at our events to help South Asian women to open up and seek help about their mental health - often a taboo subject in the community* Introduction of a women-led steering group for BYC events for women - agency back to the women.* Accessible, affordable and fun events.* We actively collaborate with key stakeholders including community leaders, cricket bodies and healthy ageing specialists.