Cricketqube - Healthy Ageing for South Asians Through Cricket

Cricketqube成立于2020年，其使命是让每个人都能随时随地接触板球。在很短的时间内，我们已经发展到为学校，企业和家庭提供我们独特的后院板球（BYC）服务。后院板球 ** 杨百翰大学重新想象板球与我们的全天候后院活动完成轮垃圾箱和晾衣绳，把我们的球员到他们的童年。我们的活动专注于健身和享受乐趣。**目标市场 ** 通过这个项目，我们将BYC带到了它最需要的社区之一-南亚民族。在这里，杨百翰将承担起这个社区健康老龄化一站式解决方案的重任。我们特别关注南亚女性，对她们来说，健康老龄化和积极的生活方式几乎是不可能渴望的。**为什么是亚洲人？**值得注意的是，社会和政府对南亚人进行定期体育活动缺乏支持。其成员的心理健康问题往往也得不到认真对待。杨百翰如何使南亚人受益？** Cricketqube将制定一项医疗协议--包括身心健康指南--以使BYC适应社区中的老年人。该方案将由具有社区生活经验的专家准备。然后，我们将为目标受众设计一个适应BYC的交付计划。至关重要的是，这一计划随后将得到社区领导人的验证，向他们学习将有助于制定最终的交付计划。完整的财务预算、预测和营销计划将完成这一阶段的项目。然后，我们将在英国的两个地点试点BYC-其中一个专门针对社区中的妇女。研究结束后不久，杨百翰将准备通过我们的特许经营权在全国范围内推广。要点 * 第一家为英国南亚人提供文化契合和综合健康老龄化解决方案的公司。*在我们的活动中介绍心理健康专业人员，帮助南亚妇女敞开心扉，寻求心理健康方面的帮助-这通常是社区中的禁忌话题 * 为杨百翰大学的妇女活动介绍一个由妇女领导的指导小组-机构回到妇女身边。价格合理、价格实惠且有趣的活动。*我们积极与主要持份者合作，包括社区领袖、板球团体和健康老龄化专家。

Cricketqube was established in 2020 with the mission of making cricket accessible for everyone, anytime and anywhere. Within a short frame of time, we have grown to offer our unique service of backyard cricket (BYC) to schools, corporates and families.**Backyard Cricket**BYC reimagines cricket with our all-weather backyard events complete with wheelie bins and clotheslines, taking our players to their childhood. Our events are focused on getting fit and having fun at the same time.**Target Market**With this project, we take BYC to one of the communities it needs the most - people from the South Asian ethnicity. Here BYC would take on the mantle as a one-stop solution for healthy ageing in this community.We especially focus on the South Asian women for whom healthy ageing and an active lifestyle are virtually impossible to aspire.**Why South Asians?**There is a notable absence of social and governmental support for South Asians to engage in regular physical activity. The mental health issues of its members are often not taken seriously either.**How does BYC Benefit South Asians?**Cricketqube would develop a medical protocol - complete with physical and mental health guidelines - in order to adapt BYC to the older adults in the community. This protocol would be prepared by experts with lived experience in the community.We would then design a delivery plan for the adapted BYC among the target audience. Crucially, this plan would then be validated by the community leaders and learning from them would help in creating the final delivery plan. A full financial budget, forecast and marketing plan would complete this phase of the project.We would then pilot BYC in two locations in the UK - one of them exclusively for women in the community. Soon after the end of the study, BYC would ready a national roll-out through our franchises.**Key Points*** The first company to offer a culturally fit and integrated healthy ageing solution for the South Asians in the UK.* Introduce mental health professionals at our events to help South Asian women to open up and seek help about their mental health - often a taboo subject in the community* Introduction of a women-led steering group for BYC events for women - agency back to the women.* Accessible, affordable and fun events.* We actively collaborate with key stakeholders including community leaders, cricket bodies and healthy ageing specialists.