Feasibility Study for US Market Entrey for a FinTech/EdTech Financial Education Product for Gen Zs

针对 Z 世代的金融科技/教育科技金融教育产品进入美国市场的可行性研究

• 批准号: 10020155
• 金额: $ 2.67万
• 依托单位: MYPOCKETSKILL LTD
• 依托单位国家: 英国
• 项目类别: Collaborative R&D
• 财政年份: 2022
• 资助国家: 英国
• 起止时间: 2022 至 无数据
• 项目状态: 已结题
• 来源: https://gtr.ukri.org/projects?ref=10020155
• 关键词: Feasibility; Study; US; Market; Entrey

MyPocketSkill is an award-winning edtech/fintech company, which helps young people to earn, save and learn about money.This 3-month feasibility study will assist in our plans to enter the US market through a combination of market analysis, user/customer scoping and partner discussions.Our digital solution, which sits at the intersection of edtech/fintech, is already rolling out at scale across the UK, with over 1,000 sign-ups a month to our platform. We see the US market of particular interest since as a market for financial education, it dwarfs that of the UK. Moreover, we have a solution that is not yet available in the USA.We have a great team to deliver this,* Finalists in last year's Great British Entrepreneur Awards* Zara, cofounder, was named in TechInvest's Women in Finance Powerlist (Women Shaping the Future of Finance)* We are already participating in two other programmes which are focused on helping us to gain traction in the US/Can markets.This project will significantly enhance our chances of success in ensuring that our products are suitable and applicable for the US market and is scoping strategic partnerships to assist in the distribution, marketing and funding for our digital platform.This is also an impactful projects on many levels - MyPocketSkill was started with a clear ambition, to help create opportunities for young people to become employable and financially capable through advice and tools which combine the acquisition of knowledge with the practical realities of an "Earn. Save Learn" approach. Our overall vision is to "Create a Financially Empowered Gen Z" and we aim to scale to one million users within five years.

MyPocketSkill是一家屡获殊荣的edtech/fintech公司，帮助年轻人赚钱，储蓄和学习金钱。这项为期3个月的可行性研究将通过市场分析，用户/客户范围和合作伙伴讨论的结合来帮助我们进入美国市场的计划。我们的数字解决方案位于edtech/fintech的交叉点，已经在英国大规模推广，超过1，每月有1000人注册我们的平台。我们对美国市场特别感兴趣，因为作为一个金融教育市场，它使英国相形见绌。此外，我们有一个解决方案，目前还没有在美国提供。我们有一个伟大的团队，以提供这一点，* 入围去年的伟大英国企业家奖 * 扎拉，联合创始人，被列入TechInvest的女性金融实力榜（女性塑造金融业的未来）* 我们已经参与了另外两个项目，这些项目的重点是帮助我们在美国获得牵引力。罐头市场。该项目将大大提高我们的成功机会，确保我们的产品适合并适用于美国市场，并正在寻找战略合作伙伴关系，以协助分销，为我们的数字平台进行营销和融资。这也是一个在很多层面上都有影响力的项目- MyPocketSkill一开始就有明确的目标，通过联合收割机将知识的获取与“挣钱”的实际情况相结合的建议和工具，帮助年轻人创造就业和经济能力的机会。保存学习”的方法。我们的总体愿景是“创造一个金融赋权的Z世代”，我们的目标是在五年内扩展到100万用户。