TAGD- Technology to prevent counterfeiting and provide real-time insights to resale markets

造假是一个严重的问题，每年给英国消费者造成48亿英镑的损失，给零售商造成92亿英镑的损失，并使英国失去8.63万个工作岗位。由于人们现在在网上购买了如此多的商品，造假者能够比在面对面交易中更容易地将假货冒充正品。假冒商品可能是危险的，经常由有组织犯罪集团销售，而且还活跃在严重的犯罪活动中。消费者对消除假冒商品有兴趣。当他们受骗购买假冒商品时，他们会遭受经济损失。当消费者希望出售他们不再需要的商品时，假冒商品的泛滥会压低价格。当品牌被广泛复制时，品牌和零售商因错过收入而遭受直接损失，并因声誉损害而遭受间接损失。经销商网站也遭受了直接的经济损失，不得不赔偿无意中购买假冒商品的用户，以及作为假冒商品可能被贩卖的地方的声誉损害。现有的解决方案要么依赖于物理标签，造假者已经学会了复制或以其他方式避免，要么依赖于也可以被复制和伪造的序列号。我们的替代方案是在首次销售点生成唯一编号(TAGD ID)。如果消费者想要在网上出售商品，可以更新这一点。我们将与经销商网站整合，当消费者想要检查商品是否是真品时，显示TAGD ID。预计到2025年，时尚转售的价值将达到500亿GB，到2030年将达到1000亿GB；这是时尚市场增长最快的部分。如果没有像我们这样的全套防伪技术，造假将极大地减缓这种指数级的增长。我们的技术还将使品牌能够看到不同产品在转售市场上的表现，这是他们以前无法做到的。我们已经为我们的概念申请了专利，现在需要建立一个基本系统，向合作伙伴展示这项技术。在证明这项技术之前，我们无法获得商业资金或合资企业来做到这一点。在这个项目中，我们将为该系统构建一个“前端”，并与合作伙伴的系统集成，以证明该技术是有效的。这将使我们能够从商业上为开发提供资金，并扩大我们的系统。我们预计在五年内达到1亿用户，年收入达到1.8亿GB。这既来自于反假货的使用，也源于品牌为访问TAGD数据而付费。

Counterfeiting is a serious problem, costing UK consumers £4.8bn, retailers £9.2bn each year and costing 86,300 UK jobs. Because people now buy so many items online, counterfeiters are able to pass off fake goods as genuine more easily than in a face-to-face transaction. Counterfeit goods can be dangerous and are often sold by organised criminal groups, also active in serious crime.Consumers have an interest in eliminating counterfeit goods. They suffer financial loss when duped into buying counterfeit goods. Counterfeit goods' prevalence depresses prices when consumers wish to sell on items they no longer need. Brands and retailers suffer direct loss from missed revenues and indirect loss due to reputational damage when their brand is copied extensively. Reseller sites too suffer direct financial loss having to compensate users who unwittingly buy counterfeit items and reputational damage as places where counterfeit goods can be bought.Existing solutions either rely on physical tags, which counterfeiters have learned to copy or otherwise avoid, and serial numbers which can also be duplicated and faked. Our alternative proposition is to generate a unique number (TAGD ID) at point of first sale. Consumers can update this, should they wish to sell items on. We will integrate with reseller sites, to display TAGD IDs when consumers want to check if an item is genuine or not. Fashion resale is predicted to be worth £50bn by 2025 and £100bn by 2030; the fastest growing segment of the fashion market. Without full-stack anti-counterfeit technology like ours, counterfeiting will dramatically slow this exponential growth. Our technology will also allow brands to see how well different items perform in resale markets, which they have not been able to do previously.We have filed a patent on our concept and now need to build a basic system to demonstrate the technology to partners. We cannot secure commercial funding or a joint venture to do this before proving the technology. In this project, we will build a 'front end' for the system and integrate with a partner's system to prove the technology works. This will allow us to commercially fund development and scale up our system. Within five years we expect to achieve 100m users and annual revenues of £180m. These derive both from anti-counterfeit usage and brands paying for access to TAGD data.