TAGD- Technology to prevent counterfeiting and provide real-time insights to resale markets

假冒伪劣是一个严重的问题，每年给英国消费者造成48亿英镑的损失，零售商造成92亿英镑的损失，并造成86，300个英国工作岗位的损失。由于人们现在在网上购买如此多的商品，造假者能够比面对面交易更容易地将假货冒充真品。假冒商品可能是危险的，通常是由有组织犯罪集团出售的，这些犯罪集团也活跃在严重犯罪中。消费者对消除假冒商品感兴趣。他们上当受骗买了假冒伪劣商品，蒙受了经济损失。当消费者希望出售他们不再需要的商品时，假冒商品的盛行压低了价格。当品牌和零售商的品牌被广泛复制时，他们会因收入损失而遭受直接损失，并因声誉受损而遭受间接损失。经销商网站也遭受了直接的经济损失，必须赔偿那些无意中购买假冒商品的用户，以及作为可以购买假冒商品的地方的声誉损失。现有的解决方案要么依赖于物理标签，假冒者已经学会了复制或以其他方式避免使用物理标签，要么依赖于序列号，序列号也可以被复制和伪造。我们的替代方案是在第一次销售时生成一个唯一的编号（TAGD ID）。消费者可以更新这个，如果他们希望出售的项目上.我们将与网站集成，显示TAGD ID当消费者想要检查如果一个项目是真实的或不.预计到2025年，时装转售价值将达到500亿英镑，到2030年将达到1000亿英镑;这是时装市场增长最快的部分。如果没有像我们这样的全栈防伪技术，伪造将大大减缓这种指数增长。我们的技术还将使品牌能够看到不同商品在转售市场上的表现，这是他们以前无法做到的。我们已经为我们的概念申请了专利，现在需要建立一个基本系统，向合作伙伴展示这项技术。在证明技术之前，我们无法获得商业资金或合资企业来做这件事。在这个项目中，我们将为系统构建一个“前端”，并与合作伙伴的系统集成，以证明该技术的工作原理。这将使我们能够为开发和扩大我们的系统提供商业资金。在五年内，我们预计将实现1亿用户和1.8亿英镑的年收入。这些都来自于防伪使用和品牌付费访问TAGD数据。

Counterfeiting is a serious problem, costing UK consumers £4.8bn, retailers £9.2bn each year and costing 86,300 UK jobs. Because people now buy so many items online, counterfeiters are able to pass off fake goods as genuine more easily than in a face-to-face transaction. Counterfeit goods can be dangerous and are often sold by organised criminal groups, also active in serious crime.Consumers have an interest in eliminating counterfeit goods. They suffer financial loss when duped into buying counterfeit goods. Counterfeit goods' prevalence depresses prices when consumers wish to sell on items they no longer need. Brands and retailers suffer direct loss from missed revenues and indirect loss due to reputational damage when their brand is copied extensively. Reseller sites too suffer direct financial loss having to compensate users who unwittingly buy counterfeit items and reputational damage as places where counterfeit goods can be bought.Existing solutions either rely on physical tags, which counterfeiters have learned to copy or otherwise avoid, and serial numbers which can also be duplicated and faked. Our alternative proposition is to generate a unique number (TAGD ID) at point of first sale. Consumers can update this, should they wish to sell items on. We will integrate with reseller sites, to display TAGD IDs when consumers want to check if an item is genuine or not. Fashion resale is predicted to be worth £50bn by 2025 and £100bn by 2030; the fastest growing segment of the fashion market. Without full-stack anti-counterfeit technology like ours, counterfeiting will dramatically slow this exponential growth. Our technology will also allow brands to see how well different items perform in resale markets, which they have not been able to do previously.We have filed a patent on our concept and now need to build a basic system to demonstrate the technology to partners. We cannot secure commercial funding or a joint venture to do this before proving the technology. In this project, we will build a 'front end' for the system and integrate with a partner's system to prove the technology works. This will allow us to commercially fund development and scale up our system. Within five years we expect to achieve 100m users and annual revenues of £180m. These derive both from anti-counterfeit usage and brands paying for access to TAGD data.