NIAAA OUTREACH AND COMMUNICATIONS

NIAAA 外展和传播

• 批准号: 10300737
• 负责人: MELINDA MOYER
• 金额: $ 124.28万
• 依托单位: ICF, INC., LLC
• 依托单位国家: 美国
• 财政年份: 2020
• 资助国家: 美国
• 起止时间: 2020-09-01 至 2021-08-31
• 项目状态: 已结题
• 来源: https://reporter.nih.gov/project-details/10300737
• 关键词: Alcohols; Area; Audience Research; Communication; Contracts; General Population; Health; Health Professional; Literature; Logistics; Multimedia; National Institute on Alcohol Abuse and Alcoholism; Online Systems; Positioning Attribute; Printing; Production; Research; Research Personnel; Research Support; Resources; Science; Services; Social Marketing; Source; Writing; base; design; digital; news; outreach; product development; programs; social media

The contract provides technical and logistical support for outreach and communications. This includes strategic outreach planning and implementation, audience research, social marketing, news media outreach, social media management, and multimedia product development. It will provide the capability to carry out tasks covering a wide range of programmatic activities, including, but not limited to: planning and implementing outreach and promotion programs; providing writing, editing, graphic design, and printing services; conducting literature searches related to consumer research and other areas; supporting digital, particularly web-based communications; video planning and production; planning and executing news media outreach activities, including strategic pitching of alcohol-related stories; and coordinating distinct, but related, print and electronic outreach strategies, often with limited resources. This contract will help NIAAA provide outreach to diverse audiences of the general public, health professionals, policymakers, and researchers. The tasks involve the dissemination of unbiased science and health information (resulting from NIAAA-supported research) in an appropriate and efficient way to a range of audiences and stakeholders. The activities will position NIAAA as an authoritative source of trustworthy, science-based information about alcohol and health.

该合同为外展和沟通提供技术和后勤支持。这包括战略外展规划和实施、受众研究、社会营销、新闻媒体外展、社交媒体管理和多媒体产品开发。它将提供执行涵盖广泛计划活动的任务的能力，包括但不限于：规划和实施外展和推广计划；提供写作、编辑、图形设计和印刷服务；进行与消费者研究和其他领域相关的文献检索；支持数字通信，特别是基于网络的通信；影视策划及制作；规划和执行新闻媒体推广活动，包括战略性宣传与酒精相关的故事；协调不同但相关的印刷和电子推广策略，通常资源有限。 该合同将帮助 NIAAA 向公众、卫生专业人员、政策制定者和研究人员等不同受众提供服务。 这些任务涉及以适当且有效的方式向一系列受众和利益相关者传播公正的科学和健康信息（来自 NIAAA 支持的研究）。这些活动将使 NIAAA 成为有关酒精与健康的值得信赖、基于科学的信息的权威来源。