An innovative job advert writing tool for recruiters using AI/ML that could reduce time spent writing ads by 96% and increase application rates by 204%

An%20innovative%20job%20advert%20writing%20tool%20for%20recruiters%20using%20AI/ML%20that%20可以%20减少%20time%20spent%20writing%20ads%20by%2096%%20and%20increase%20application%20rates%20by

• 批准号: 10058275
• 金额: $ 43.75万
• 依托单位: ADBUILDER HOLDINGS LTD
• 依托单位国家: 英国
• 项目类别: Collaborative R&D
• 财政年份: 2023
• 资助国家: 英国
• 起止时间: 2023 至 无数据
• 项目状态: 已结题
• 来源: https://gtr.ukri.org/projects?ref=10058275
• 关键词: innovative; job; advert; writing; tool

AdBuilder is a UK-based recruitment software SME with a core project team of James Ball (Founder), Andrew Hardman (Head of Strategy), Kate Madden (Project Manager) and James Vickery and Aaron Tello-Wharton (development team).Writing effective job advertisements that rank high enough in online search results takes a considerable amount of time and effort for recruitment agencies. With the rising cost of advertising online (12% year-over-year increase), agencies need to ensure that every advertisement maximises their chances of attracting top talent while maintaining a profitable level of operational efficiency. On top of that, human errors and biases disproportionately discourage women from applying to available positions. Statistically, women will only apply for a job if they meet 55.7% of all listed criteria (UK Government Equalities Office, 2022).This has led to a highly competitive environment for recruitment agencies, resulting in a substantial need for a tool that can help them write optimal job adverts that rank high in online job board searches and encourage any talented candidate to apply.AdBuilder already offers a wizard-based job advert writing tool, but wants to use an AI/ML solution to take the automation to a new level and minimise any effort for the recruiter.AdBuilder's innovative system for automating the process of writing job adverts will help recruiters to create fully optimised and inclusive listings that compel the best applicants to apply.AdBuilder's AI will automatically eliminate human error and any unconscious bias or exclusionary terms from the process, and it will be the first AI/ML led copywriting system of its kind for creating optimised job adverts.

AdBuilder是一家总部位于英国的招聘软件中小企业，其核心项目团队包括James Ball（创始人）、Andrew Hardman（战略主管）、Kate Madden（项目经理）、James Vickery和Aaron Tello-Wharton（开发团队）。对于招聘机构来说，撰写有效的招聘广告并在在线搜索结果中排名足够高需要花费大量的时间和精力。随着在线广告成本的上升（同比增长12%），广告公司需要确保每一个广告都能最大限度地吸引顶尖人才，同时保持盈利水平的运营效率。最重要的是，人为错误和偏见不成比例地阻碍了妇女申请现有职位。据统计，女性只有在符合所有列出的标准的55.7%时才会申请工作。（英国政府平等办公室，2022年）。这导致了招聘机构的高度竞争环境，这导致了对一种工具的大量需求，这种工具可以帮助他们撰写在在线招聘板搜索中排名靠前的最佳招聘广告，并鼓励任何有才华的候选人申请。AdBuilder已经提供了一个向导-基于工作广告写作工具，但想用人工智能AdBuilder的人工智能解决方案将自动化提升到一个新的水平，并最大限度地减少招聘人员的工作量。AdBuilder的创新系统用于自动化撰写招聘广告的过程，将帮助招聘人员创建完全优化和包容性的列表，迫使最好的申请人申请。AdBuilder的人工智能将自动消除人为错误和任何无意识的偏见或排斥这将是第一个AI/ML主导的文案系统，用于创建优化的招聘广告。