"Circular Transparency Platform", unifying the apparel value chain: From Thread to Second Life+. Enabling stakeholders from manufacturing and retail, to engage consumers with visual, incentivised Environmental, Social and Circular product experiences

* Circulariti Ltd由Jamie Goldring（连续创业者）和Vlad Pertu（领先的企业技术专家）共同创立，是一个“循环透明度软件平台”，为服装制造，零售和消费者提供服务。该公司旨在通过开发可持续性（碳、水等）、社会性（工资和人口统计）和循环性（材料和可回收性）的集中数据平台来解决该市场当前的挑战，这将支持收入的增加、影响意识和规模的轻松性。整个创新将重新构想循环经济的透明度，从线程到第二生命的内在价值验证。*未满足的需求“大洗绿”：目前零售商和品牌面临的监管、声誉和环境风险是前所未有的。随着COP 27对未经证实的绿色主张的曝光，各国政府已经开始采取行动：从英国的CMA和FCA到时尚法案（纽约），挪威和荷兰的消费者当局到欧盟本身-“绿色清洗”（即“未经证实的主张”）的时代正在威胁着“绿色兴”（即“什么都不做”）的新时代。供应链之间的数据收集、验证和确认互联性较差，加上传统基础设施设计不透明，破坏了可持续发展议程，并为整个行业带来了巨大的商业、运营和法律的风险。* 建议的解决方案现有的竞争进入者已经使用“可追溯性解决方案”（即“A到B到C”）来实现透明度。这阻碍了关键的商业价值：如果没有经过验证的数据来衡量，您如何创建可持续发展目标或议程？统一透明度：Circulariti建议利用原始数据绘制制造业供应链，在源头捕获社会数据;然后标记服装产品提要：然后，我们通过电子商务将视觉上引人注目的图形注入消费者渠道。我们通过我们的应用程序提供了一个回收激励解决方案，实际上，从线程到第二生命，实现了循环供应链和循环客户体验。

* TeamUK Based Circulariti Ltd, was founded by Jamie Goldring (Serial entrepreneur) and co-founded by Vlad Pertu (Leading Enterprise Technologist) Circulariti is a 'Circular Transparency Software Platform' providing services to apparel manufacturing, retail and consumers. The company aims to resolve a current challenge in this market by developing a centralised data platform for sustainability (Carbon, water etc) social (Wages & demographics) and circular (materials and recyclability), that will support an increase in revenues, impact-awareness and ease of scale.The entire innovation, will reimagine circular economy transparency, of intrinsic value validation from thread to second life.* Unmet Need'The Great Greenwash': The current regulatory, reputational and environmental risk for retailers and brands is unprecedented. With COP27 shining a light on unverified green claims, national governments have already started to act: from the UK's CMA & FCA to the Fashion Act (NY), Norwegian & Dutch consumer authorities to the EU itself - the era of 'Greenwashing' (i.e. 'unsubstantiated claims') is threatening to compliment a new epoch of 'Greenhushing' (i.e 'doing nothing'). Poor data collection, verification & validation interconnectivity across supply chains, coupled with legacy infrastructures not designed for transparency, has damaged the sustainability agenda and created vast commercial, operational and legal risk for the entire industry. * Solution ProposedExisting competitive entrants have approached transparency using 'traceability solutions' (i.e. "A-to-B to C"). This withholds critical business value: How can you create a sustainability goal or agenda, if you don't have the validated empirical-data to measure it?Unified Transparency: Circulariti proposes mapping manufacturing supply-chains, with primary source data, capture social data at source; then tag garment product feeds:. We then inject, with visually compelling graphics, into consumer channels - via e-commerce. We have a take-back-incentive solution via our App, in effect, enabling Circular Supply Chains and Circular Customer experiences from thread to second life.