A novel approach in crowd evacuation planning: Behavioural intervention

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The ability to rapidly and safely evacuate crowds can mean the difference between death and survival in mass emergencies. While the immediate reaction of the public to an emergency is paramount for their survival, their role in crisis management is often not fully harnessed. This project establishes an innovative and pragmatic approach in urban emergency planning: optimising evacuations through behavioural training. Pioneering empirical steps will be taken to discover optimum strategies that individual crowd members should adopt, and to establish the extent to which modifying crowd response can be effective. The outcomes will result in educational guides that will increase public awareness and community preparedness for public emergencies.