Mainstreaming Gamified AR Experiences in Arts & Heritage Settings

艺术和文物、遗址和记录是我们社会和个人身份、信仰、价值观和自我表达的基本标志和创造者。保存、保护和促进这些资产的重要作用落在了英国各地的许多艺术和遗产组织身上。我们的项目使这些组织能够采用新的方法来改善其文化资源的获取和参与。其目的是让游戏化的增强现实（AR）体验的“魔力”变得简单而划算，从而吸引观众并提高参与度。我们将通过创建一个面向市场的应用构建器、管理和发布平台来促进这一点。这将使组织能够通过自己的品牌应用程序提供卓越的，突出的游戏化AR体验，而成本只是替代解决方案的一小部分。游戏化的AR应用程序将允许物理和虚拟对象以及动画实时交互。使用屏幕上的手势，用户可以在真实环境中控制AR角色，创造戏剧性的混合现实（MR）场景，比如让一条喷火龙加入你的野餐。这些有趣而富有想象力的场景可以被拍摄下来，存储在用户的手机上，并在当时或以后在社交媒体上分享。这些应用程序还使用GPS/GNSS和蓝牙信号来解锁隐藏的文物，并在现场提供有针对性的应用程序内信息、促销和奖励。直观，易于使用的在线应用程序管理工具使团队能够轻松地与现场访问者进行互动和互动，刷新他们的内容并监控访问者的行为。用户收集的AR奖励存储在他们的应用程序中，可以随时随地使用。这为游客提供了一种富有想象力的方式，让他们可以把文物、人物、动物、鸟类、小动物甚至神奇的生物带回家，为传播他们在参观过程中分享的故事和经历提供了一个完美的策略。为“包罗万象”的移动服务提供每月订阅套餐将使组织能够将定期每月付款作为其核心运营预算的一部分，而不是使用大量的项目资金。这些应用程序将使用先进的移动技术来提供个性化、互动性和响应性的参与体验。我们的目标是利用这个项目彻底改变先进移动技术的部署，特别是在艺术和遗产领域的游戏化AR。这将促进这些组织如何增加和多样化受众，提高娱乐，教育和宣传影响以及增加收入。

Art and heritage artefacts, sites and records are fundamental markers and makers of our societal and individual identities, beliefs, values and self-expression. The vital role of conserving, protecting and promoting these assets falls to the many arts and heritage organisations across the UK.Our project empowers these organisations to adopt new methods of improving access and engagement with their cultural resources. The aim is to make it simple and cost-effective for them to use the 'magic' of gamified Augmented Reality (AR) (Pokémon) experiences to attract audiences and increase engagement.We will facilitate this by creating a market-ready app builder, management and publishing platform. This will enable organisations to deliver remarkable, standout gamified AR experiences via their own branded app at a fraction of the cost of alternative solutions.The gamified AR apps will allow physical and virtual objects and animations to interact in real time. Using gestures on the screen, users can take control of AR characters in the real environment to create dramatic mixed reality (MR) scenes, such as having a fire-breathing dragon join your picnic. These playful and imaginative scenes can be photographed, stored on the user's phone, and shared on social media at the time or later. The apps also use GPS/GNSS and Bluetooth signals to unlock hidden artefacts and deliver onsite targeted in-app messages, promotions and rewards. Intuitive, easy-to-use online app management tools enable teams to easily interact and engage with visitors onsite, refresh their content and monitor visitors' behaviour.The AR rewards the users collect are stored in their app to be brought back to life and played with anywhere. This provides an imaginative way for visitors to take artefacts, characters, animals, birds, critters and even magical creatures home, providing a perfect strategy for disseminating the stories and experiences shared during their visit.Offering monthly subscription packages for 'all-inclusive' mobile services will enable organisations to establish regular monthly payments as part of their core operating budget instead of using significant project funds. The apps produced will use advanced mobile technologies to deliver personalised, interactive and responsive engagement experiences.We aim to use this project to revolutionise the deployment of advanced mobile technologies, gamified AR in particular, across the arts and heritage sector. This will facilitate a step change in how these organisations increase and diversify audiences, improve entertainment, educational and advocacy impacts and increase revenues.