2 College Truths & 1 Lie: Social Media Embedded Gamified Normative Re-education

2 大学真相

基本信息

  • 批准号:
    10593626
  • 负责人:
  • 金额:
    $ 24.28万
  • 依托单位:
  • 依托单位国家:
    美国
  • 项目类别:
  • 财政年份:
    2023
  • 资助国家:
    美国
  • 起止时间:
    2023-06-01 至 2026-05-31
  • 项目状态:
    未结题

项目摘要

Project Summary Traditional social norms marketing campaigns (SNMCs), which seek to reinforce risk-reducing accurate campus drinking norms via posters, have been a staple at universities for over two decades despite difficulties in assessing campaign exposure, and boomerang effects associated with psychological reactance among heavy drinkers. Further, exposure to alcohol content on Instagram and Snapchat has been shown to undermine traditional normative re-education programs. Recent efforts have successfully drawn on the emerging gamification literature to bolster student motivation and attention, decrease reactance, and thereby increase the efficacy and real-world utility of one-dose personalized normative feedback (PNF). This proposal leverages game mechanics identified in our previous projects to innovatively modernize SNMCs, which are universal (campus-wide) and typically employed alongside psycho-educational and PNF interventions. Further, we plan to utilize posts on Instagram and Snapchat to adapt the mode of delivery to specifically combat social media (SM)-based alcohol influence. This innovative use of SM posts to deliver a SNMC game has the added benefit of meeting students where they are (on Instagram and Snapchat) and is less resource-intensive than in-person, online, and app-based norms intervention strategies. Additionally, this project will utilize targeted ads, which are paid versions of posts, to innovatively addresses several limitations associated with traditional SNMCs, such as an inability to conduct RCTs to evaluate the effectiveness of these campaigns within a campus and a reliance on self-report to assess exposure to the campaign. The proposed project has two phases: (1) development of the gamified SNMC, 2 College Truths & 1 Lie (2T1L) (Phase 1), and (2) a hybrid feasibility and efficacy pilot RCT (Phase 2). 2T1L involves participants identifying an incorrect norm from a list of three “facts” about first-year students; the game then corrects the misperceived norm and reinforces the correction with graphics. Each round will include risk-reducing alcohol norms, either as truths or lies. 2T1L also included features like points and leaderboards that increase interest, engagement, and believability, especially among heavy drinkers who tend to be reactive to norms re-education. Participatory research methods will also be employed to produce 2T1L to maximize appeal and relevance to first-year students. In Year 1, we will conduct a norms documentation survey (N=400) to determine game norms (Aim 1a), and focus groups (N=50) to identify game aesthetics preferred by first-year students (Aim 1b). In the beginning of year 2, we will conduct a second set of focus groups (N=50) to test the 2T1L game and receive feedback to improve user experience of 2T1L prior to launch (Aim 1c). Phase 1 will culminate in a finalized version of the 2T1L SNMC to be evaluated by a hybrid feasibility and efficacy pilot RCT (N=414) in Phase 2. Short- and long-term effects of the 2T1L SNMC on reactance, norms, and drinking outcomes will be examined and findings will be used to inform the need for further investigation of this program in a large multi-site RCT.
项目摘要 传统的社会规范营销活动(SNMC),旨在加强风险降低的准确性, 尽管困难重重,但二十多年来,通过海报制定的校园饮酒规范一直是大学的主要内容。 在评估运动暴露,以及与心理反应相关的回飞棒效应, 酒鬼此外,在Instagram和Snapchat上接触酒精含量已被证明会破坏 传统的再教育项目。最近的努力成功地利用了新兴的 游戏化文学,以提高学生的动机和注意力,减少反应,从而增加 单剂量个性化规范反馈(PNF)的有效性和现实世界的效用。该提案利用了 在我们以前的项目中确定的游戏机制,以创新地使SNMC现代化,这是通用的 (校园范围内),通常与心理教育和PNF干预措施一起使用。此外,我们计划 利用Instagram和Snapchat上的帖子,调整发布模式,专门打击社交媒体 (SM)酒精的影响。这种创新的使用SM帖子来提供SNMC游戏的额外好处是 在学生所在的地方(在Instagram和Snapchat上)与他们会面,并且比面对面更少占用资源, 在线和基于应用程序的规范干预策略。此外,该项目将利用有针对性的广告, 是付费版本的帖子,以创新的方式解决与传统SNMC相关的几个限制, 例如,无法进行随机对照试验来评估校园内这些运动的有效性, 依靠自我报告来评估对运动的接触。本项目分为两个阶段:(1) 开发游戏化的SNMC,2个大学真理和1个谎言(2 T1 L)(第1阶段),以及(2)混合可行性和 疗效先导性RCT(II期)。2 T1 L涉及参与者从三个列表中识别不正确的规范 关于一年级学生的“事实”;游戏然后纠正被误解的规范并加强纠正 用图形。每一轮都将包括降低风险的酒精规范,无论是真理还是谎言。2 T1 L还包括 积分和排行榜等功能,可提高兴趣、参与度和可信度,尤其是在 酗酒者往往对规范的再教育做出反应。研究方法也将是 雇用生产2 T1 L,以最大限度地提高吸引力和相关性的一年级学生。在第一年,我们将进行一项 规范文件调查(N=400),以确定游戏规范(目标1a),焦点小组(N=50), 确定一年级学生喜欢的游戏美学(目标1b)。在第二年年初,我们将进行一次 第二组焦点小组(N=50),用于测试2 T1 L游戏并接收反馈以改善用户体验。 发射前2 T1 L(目标1c)。第1阶段将最终完成2 T1 L SNMC的最终版本,并对其进行评估 II期混合可行性和疗效初探性RCT(N=414)。2 T1 L的短期和长期影响 SNMC对电抗,规范和饮酒结果的研究将被检查,结果将被用来告知 需要在大型多中心RCT中对该项目进行进一步研究。

项目成果

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Joseph W. Labrie其他文献

Joseph W. Labrie的其他文献

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{{ truncateString('Joseph W. Labrie', 18)}}的其他基金

Revolutionizing Normative Re-education: Delivering Enhanced PNF within a Social Media Inspired Game About College Life
彻底改变规范再教育:在社交媒体启发的大学生活游戏中提供增强的 PNF
  • 批准号:
    9765855
  • 财政年份:
    2019
  • 资助金额:
    $ 24.28万
  • 项目类别:
Revolutionizing Normative Re-education: Delivering Enhanced PNF within a Social Media Inspired Game About College Life
彻底改变规范再教育:在社交媒体启发的大学生活游戏中提供增强的 PNF
  • 批准号:
    10630277
  • 财政年份:
    2019
  • 资助金额:
    $ 24.28万
  • 项目类别:
Revolutionizing Normative Re-education: Delivering Enhanced PNF within a Social Media Inspired Game About College Life
彻底改变规范再教育:在社交媒体启发的大学生活游戏中提供增强的 PNF
  • 批准号:
    10408718
  • 财政年份:
    2019
  • 资助金额:
    $ 24.28万
  • 项目类别:
Revolutionizing Normative Re-education: Delivering Enhanced PNF within a Social Media Inspired Game About College Life
彻底改变规范再教育:在社交媒体启发的大学生活游戏中提供增强的 PNF
  • 批准号:
    10172805
  • 财政年份:
    2019
  • 资助金额:
    $ 24.28万
  • 项目类别:
Parent FIT START: Parent Feedback Intervention Targeting Student Transitions & Al
家长 FIT START:针对学生过渡的家长反馈干预
  • 批准号:
    8428030
  • 财政年份:
    2013
  • 资助金额:
    $ 24.28万
  • 项目类别:
Parent FIT START: Parent Feedback Intervention Targeting Student Transitions & Al
家长 FIT START:针对学生过渡的家长反馈干预
  • 批准号:
    8728706
  • 财政年份:
    2013
  • 资助金额:
    $ 24.28万
  • 项目类别:
Protective behavioral strategies and mental health: Reducing alcohol-related risk
保护性行为策略和心理健康:减少酒精相关风险
  • 批准号:
    8032907
  • 财政年份:
    2010
  • 资助金额:
    $ 24.28万
  • 项目类别:
Protective behavioral strategies and mental health: Reducing alcohol-related risk
保护性行为策略和心理健康:减少酒精相关风险
  • 批准号:
    8150460
  • 财政年份:
    2010
  • 资助金额:
    $ 24.28万
  • 项目类别:
Female Anti-Problem Drinking Group & Campus Initiatives
女性反问题饮酒小组
  • 批准号:
    6950325
  • 财政年份:
    2004
  • 资助金额:
    $ 24.28万
  • 项目类别:
Female Anti-Problem Drinking Group & Campus Initiatives
女性反问题饮酒小组
  • 批准号:
    6878247
  • 财政年份:
    2004
  • 资助金额:
    $ 24.28万
  • 项目类别:

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朋友分享不同形式的酒精相关社交媒体内容对饮酒的影响:对社交网络分享内容随时间变化的纵向研究
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