Piing Mass-Participation Game Platform : Piing Game APIs

Piing大众参与游戏平台：Piing游戏API

• 批准号: 10069205
• 金额: $ 3.4万
• 依托单位: RHYTHM DIGITAL LTD
• 依托单位国家: 英国
• 项目类别: Collaborative R&D
• 财政年份: 2023
• 资助国家: 英国
• 起止时间: 2023 至 无数据
• 项目状态: 已结题
• 来源: https://gtr.ukri.org/projects?ref=10069205
• 关键词: Piing; Mass; Participation; Game; Platform

As mobile connectivity advances year on year, new opportunities arise where they could not have existed only a few years ago. One such area is the space of experiential advertising and marketing at large audience events. By the end of the decade fans at every great event on Earth will be using their devices to take part in games, activities and branded activations with everyone else in the stadium. This will be true everywhere from the FA Cup Final, to Glastonbury, to the Super Bowl to a Beyoncé concert. The key to 'mass-participation' and 'mass-participation marketing' becoming ubiquitous around the world will be the ability to create new games and activations for huge audiences in a timely and cost-efficient manner. Using this grant, Piing will create the initial framework and communication APIs that will underpin future games and activations development for crowds of anything between 100 to 100,000+

随着移动的连接逐年发展，新的机会出现在几年前不可能存在的地方。其中一个领域是在大型观众活动中的体验式广告和营销空间。到2020年，地球上每一场重大赛事的球迷都将使用他们的设备与体育场内的其他人一起参加游戏、活动和品牌活动。从足总杯决赛到格拉斯顿伯里，从超级碗到碧昂斯的演唱会，到处都是如此。“大众参与”和“大众参与营销”在世界各地变得无处不在的关键将是能够以及时和具有成本效益的方式为大量受众创建新游戏和激活。利用这笔资金，Piing将创建初始框架和通信API，以支持未来的游戏和激活开发，适用于100至100，000+的人群