Social Media, Acculturation and E-cigarette Use among Mexican American College Students in South Texas

项目总结/摘要 西班牙裔社区是烟草营销的目标。社交媒体平台的持续增长 (e.g., YouTube、TikTok）提供了一个新颖而廉价的论坛，烟草业可以通过这个论坛， 销售其产品，包括电子尼古丁输送系统（ENDS）。西班牙裔大学生 年龄使用社交媒体的比例高于其他年龄和种族的成年人， 前所未有的数字。最近的数据表明，上大学并没有提供保护作用， 反对使用ENDS与香烟，因为大学生，包括西班牙裔，有最高的 所有年龄组使用ENDS的流行率，并且比非大学同龄人更有可能使用ENDS。然而， 关于ENDS相关社交媒体对西班牙裔大学生使用ENDS的作用知之甚少， 解释社交媒体效应的潜在机制或中介。此外， 先前的研究是将西班牙裔作为一个单一的群体进行研究，而不是作为不同的群体， 按原产国和文化适应程度分列的烟草使用情况。我们建议研究 在最大的亚组中，与ENDS相关的社交媒体曝光率和对随后使用ENDS的参与 西班牙裔，墨西哥裔美国人，我们认为文化适应的作用，作为一个主持人， 上述协会。拟议项目的总体目标是： 潜在的ENDS相关的社交媒体曝光和参与，以及墨西哥裔美国人的ENDS使用 大学生和B）检查作为这些机制的调节剂的文化适应的作用。具体 目的是1）从墨西哥人的角度描述ENDS相关的社交媒体和ENDS的使用 美国大学生，2）确定了ENDS相关的关联中的自我中介 在墨西哥裔美国大学中，基线社交媒体和两年后的ENDS使用情况 学生，和3）确定文化适应之间的直接和中介路径的调节作用 ENDS相关社交媒体在基线和随后的ENDS使用两年后。为了研究目标1，我们将 对51所高校进行了生态瞬时评估研究和定性一对一访谈 学生从德克萨斯州三所拉美裔学生比例最大的大学之一招募。到 为了检查目标2和3，我们将对1,500名大学生进行一次为期三波的年度调查， 这三所大学。该项目的一个关键创新是收集主观和客观数据， 量化和描述社交媒体曝光和参与，这将使我们能够描述内容， 呼吁并诱使墨西哥裔美国大学生使用ENDS。结果可以唯一地告知 针对高危墨西哥裔美国人的文化相关干预措施和健康宣传活动 大学生减少使用ENDS。我们的研究团队是高素质的，具有多样的互补性 烟草使用行为方面的专业知识、相关研究经验和关键领域的出版物。

PROJECT SUMMARY/ABSTRACT Hispanic communities are targeted by tobacco marketing. The continued growth of social media platforms (e.g., YouTube, TikTok) provides a novel and inexpensive forum through which the tobacco industry can market its products, including electronic nicotine delivery systems (ENDS). Hispanic young adults of college age use social media at higher rates than adults from other age and ethnic groups, and are attending college in unprecedented numbers. Recent data indicate that college attendance does not offer the protective effect against ENDS use that is observed with cigarettes, as college students, including Hispanics, have the highest prevalence of ENDS use of all age groups and are more likely than their non-college peers to use ENDS. Yet, little is known about the role of ENDS-related social media on Hispanic college students’ ENDS use and the underlying mechanisms or mediators that explain the social media effects. In addition, a major limitation of prior research is the examination of Hispanics as a single group, rather than as distinct groups that vary on tobacco use by country-of-origin and level of acculturation. We propose to examine the associations between ENDS-related social media exposure and engagement on subsequent ENDS use among the largest subgroup of Hispanics, Mexican Americans, and we consider the role of acculturation as a moderator in the aforementioned associations. The overall goals of the proposed project are a) to identify mechanisms underlying ENDS-related social media exposure and engagement, and ENDS use among Mexican American college students and b) to examine the role of acculturation as a moderator of these mechanisms. The Specific Aims are to 1) characterize ENDS-related social media and ENDS use from the perspective of Mexican American college students, 2) identify the intrapersonal mediators in the associations between ENDS-related social media at baseline and subsequent ENDS use two years later among Mexican American college students, and 3) determine the moderating role of acculturation on the direct and mediated paths between ENDS-related social media at baseline and subsequent ENDS use two years later . To examine Aim 1, we will conduct an ecological momentary assessment study and qualitative one-on-one interviews with 51 college students recruited from one of three colleges in Texas with the largest proportions of Hispanic students . To examine Aims 2 and 3, we will conduct a three-wave yearly survey with 1,500 college students recruited from these three colleges . A key innovation of this project is the collection of both subjective and objective data to quantify and describe social-media exposure and engagement, which will allow us to characterize content that appeals to and entices Mexican American college students to use ENDS. Results can uniquely inform culturally relevant interventions and health communication campaigns directed at high-risk Mexican American college students to decrease ENDS use. Our study team is highly qualified, with diverse complementary expertise in tobacco use behaviors, related research experience and publications in key areas.