Social Media, Acculturation and E-cigarette Use among Mexican American College Students in South Texas

德克萨斯州南部墨西哥裔美国大学生的社交媒体、文化适应和电子烟使用情况

• 批准号: 10427027
• 负责人: ALEXANDRA LOUKAS
• 金额: $ 65.83万
• 依托单位: UNIVERSITY OF TEXAS HLTH SCI CTR HOUSTON
• 依托单位国家: 美国
• 财政年份: 2022
• 资助国家: 美国
• 起止时间: 2022-07-25 至 2027-03-31
• 项目状态: 未结题
• 来源: https://reporter.nih.gov/project-details/10427027
• 关键词: Acculturation; Adult; Age; Area; Attitude; Behavior; Belief; Cigarette; Collection; Country; Data; Development; Ecological momentary assessment; Electronic Nicotine Delivery Systems; English Language; Enrollment; Ethnic group; Event; Exposure to; Female; First Generation College Students; Goals; Growth; High Prevalence; Hispanic; Hispanic Populations; Intervention; Interview; Language; Link; Marketing; Mediating; Mediation; Mediator of activation protein; Methods; Mexican Americans; Minority Groups; Morbidity - disease rate; Outcome; Process; Publications; Recording of previous events; Research; Risk; Role; Sampling; South Texas; Student recruitment; Students; Subgroup; Surveys; Testing; Texas; Tobacco; Tobacco Industry; Tobacco use; age group; behavior influence; college; electronic cigarette use; evidence base; expectation; experience; follow-up; health communication; high risk; high school; hispanic community; innovation; minority communities; mortality; novel; peer; preference; prevent; protective effect; social cognitive theory; social media; social norm; substance use; theories; tobacco advertising; trend; university student; young adult

PROJECT SUMMARY/ABSTRACT Hispanic communities are targeted by tobacco marketing. The continued growth of social media platforms (e.g., YouTube, TikTok) provides a novel and inexpensive forum through which the tobacco industry can market its products, including electronic nicotine delivery systems (ENDS). Hispanic young adults of college age use social media at higher rates than adults from other age and ethnic groups, and are attending college in unprecedented numbers. Recent data indicate that college attendance does not offer the protective effect against ENDS use that is observed with cigarettes, as college students, including Hispanics, have the highest prevalence of ENDS use of all age groups and are more likely than their non-college peers to use ENDS. Yet, little is known about the role of ENDS-related social media on Hispanic college students’ ENDS use and the underlying mechanisms or mediators that explain the social media effects. In addition, a major limitation of prior research is the examination of Hispanics as a single group, rather than as distinct groups that vary on tobacco use by country-of-origin and level of acculturation. We propose to examine the associations between ENDS-related social media exposure and engagement on subsequent ENDS use among the largest subgroup of Hispanics, Mexican Americans, and we consider the role of acculturation as a moderator in the aforementioned associations. The overall goals of the proposed project are a) to identify mechanisms underlying ENDS-related social media exposure and engagement, and ENDS use among Mexican American college students and b) to examine the role of acculturation as a moderator of these mechanisms. The Specific Aims are to 1) characterize ENDS-related social media and ENDS use from the perspective of Mexican American college students, 2) identify the intrapersonal mediators in the associations between ENDS-related social media at baseline and subsequent ENDS use two years later among Mexican American college students, and 3) determine the moderating role of acculturation on the direct and mediated paths between ENDS-related social media at baseline and subsequent ENDS use two years later . To examine Aim 1, we will conduct an ecological momentary assessment study and qualitative one-on-one interviews with 51 college students recruited from one of three colleges in Texas with the largest proportions of Hispanic students . To examine Aims 2 and 3, we will conduct a three-wave yearly survey with 1,500 college students recruited from these three colleges . A key innovation of this project is the collection of both subjective and objective data to quantify and describe social-media exposure and engagement, which will allow us to characterize content that appeals to and entices Mexican American college students to use ENDS. Results can uniquely inform culturally relevant interventions and health communication campaigns directed at high-risk Mexican American college students to decrease ENDS use. Our study team is highly qualified, with diverse complementary expertise in tobacco use behaviors, related research experience and publications in key areas.

项目摘要/摘要 西班牙裔社区是烟草营销的目标。社交媒体平台的持续增长 （例如，YouTube，Tiktok）提供了一个新颖且廉价的论坛 销售其产品，包括电子尼古丁输送系统（末端）。西班牙裔年轻成年人 年龄使用社交媒体的比率高于其他年龄和种族的成年人，并且正在上大学 空前的数字。最近的数据表明，大学出勤不提供受保护效果 反对民事的目的使用，公民的使用，因为包括西班牙裔在内的大学生， 所有年龄段的目的的患病率都比其非大学同行更有可能使用。然而， 关于与目的相关的社交媒体在西班牙裔大学生的结局和 解释社交媒体效应的基本机制或调解人。另外，一个主要限制 先前的研究是对西班牙裔作为一个群体的研究 烟草的使用国和培养水平。我们建议检查 最大的亚组中，目的与目的相关的社交媒体曝光和接合在随后的末端使用 关于西班牙裔美国人，墨西哥裔美国人，我们认为培育化作为主持人的作用 关于关联。拟议项目的总体目标是a）确定机制 与末端相关的社交媒体暴露和参与，并在墨西哥裔美国人中使用了结束 大学生和b）探讨培养基化作为这些机制的主持人的作用。具体 目的是1）特征与末端相关的社交媒体，并从墨西哥的角度使用结束 美国大学生，2）确定与目的有关 两年后，基线和随后的社交媒体在墨西哥裔美国学院中使用 学生和3）确定培养基化在直接和中介道路之间的调节作用 两年后，在基线和随后的结束时与目的有关的社交媒体使用。要检查目标1，我们将 进行生态瞬时评估研究和对51大学的定性一对一访谈 学生是从得克萨斯州的三所大学之一招募的，其中西班牙裔学生比例最大。到 检查目标2和3，我们将对1,500名大学生进行三波每年的调查 这三所大学。该项目的关键创新是收集主观和客观数据 量化和描述社交媒体的暴露和参与，这将使我们能够表征内容 对墨西哥裔美国大学的学生使用目的。结果可以独特地告知 针对高风险墨西哥裔美国人的文化相关干预措施和健康传播运动 大学生减少结局的使用。我们的学习团队具有很高的资格，潜水 烟草使用行为，相关研究经验和关键领域的出版物方面的专业知识。