Social Media, Acculturation and E-cigarette Use among Mexican American College Students in South Texas

项目摘要/摘要 西班牙裔社区是烟草营销的目标。社交媒体平台的持续增长 (如YouTube、TikTok)提供了一个新颖且廉价的论坛，通过该论坛，烟草行业可以 推销其产品，包括电子尼古丁输送系统(完)。西班牙裔大学青年 年龄段的成年人使用社交媒体的比例高于其他年龄段和种族的成年人，并且正在上大学 前所未有的数字。最近的数据表明，上大学并不能起到保护作用 与香烟的使用情况相反，因为大学生，包括西班牙裔，吸烟的比例最高 所有年龄组使用END的流行率，并且比他们的非大学同龄人更有可能使用END。然而， 关于与END相关的社交媒体在西班牙裔大学生使用END和 解释社交媒体效应的潜在机制或调解人。此外，还有一个主要限制是 以前的研究是将拉美裔美国人作为一个单独的群体来考察，而不是作为不同的不同群体进行考察 按原产国和文化适应程度分列的烟草使用情况。我们建议研究两者之间的联系 在最大的子组中，与终端相关的社交媒体曝光率和对后续终端的参与度 西班牙裔，墨西哥裔美国人，我们认为文化适应在 前述协会。拟议项目的总体目标是：a)确定机制 与潜在目标相关的社交媒体曝光率和参与度，以及墨西哥裔美国人的终端使用 以及b)考察文化适应作为这些机制的调节因素的作用。具体的 目的是1)从墨西哥人的角度描述与Ends相关的社交媒体和Ends的使用 美国大学生，2)确定了人际关系中与目的相关的中介 两年后在墨西哥裔美国大学中使用社交媒体的基线和后续结束 以及3)确定文化适应在直接路径和中介路径上的调节作用 与末端相关的社交媒体在两年后的基线和后续末端使用。为了检查目标1，我们将 对51所高校进行生态即时评估研究和定性一对一访谈 从德克萨斯州拉美裔学生比例最大的三所大学之一招收的学生。至 审查目标2和目标3，我们将对从以下地点招募的1500名大学生进行三波年度调查 这三所学院。该项目的一个关键创新是收集了主观和客观数据，以 量化和描述社交媒体曝光率和参与度，这将使我们能够描述 吸引和引诱墨西哥裔美国大学生使用END。结果可以唯一地告知 针对高危墨西哥裔美国人的文化相关干预和健康交流活动 大学生要减少末端的使用。我们的学习团队素质高，互补性强。 在关键领域的烟草使用行为、相关研究经验和出版物方面的专业知识。

PROJECT SUMMARY/ABSTRACT Hispanic communities are targeted by tobacco marketing. The continued growth of social media platforms (e.g., YouTube, TikTok) provides a novel and inexpensive forum through which the tobacco industry can market its products, including electronic nicotine delivery systems (ENDS). Hispanic young adults of college age use social media at higher rates than adults from other age and ethnic groups, and are attending college in unprecedented numbers. Recent data indicate that college attendance does not offer the protective effect against ENDS use that is observed with cigarettes, as college students, including Hispanics, have the highest prevalence of ENDS use of all age groups and are more likely than their non-college peers to use ENDS. Yet, little is known about the role of ENDS-related social media on Hispanic college students’ ENDS use and the underlying mechanisms or mediators that explain the social media effects. In addition, a major limitation of prior research is the examination of Hispanics as a single group, rather than as distinct groups that vary on tobacco use by country-of-origin and level of acculturation. We propose to examine the associations between ENDS-related social media exposure and engagement on subsequent ENDS use among the largest subgroup of Hispanics, Mexican Americans, and we consider the role of acculturation as a moderator in the aforementioned associations. The overall goals of the proposed project are a) to identify mechanisms underlying ENDS-related social media exposure and engagement, and ENDS use among Mexican American college students and b) to examine the role of acculturation as a moderator of these mechanisms. The Specific Aims are to 1) characterize ENDS-related social media and ENDS use from the perspective of Mexican American college students, 2) identify the intrapersonal mediators in the associations between ENDS-related social media at baseline and subsequent ENDS use two years later among Mexican American college students, and 3) determine the moderating role of acculturation on the direct and mediated paths between ENDS-related social media at baseline and subsequent ENDS use two years later . To examine Aim 1, we will conduct an ecological momentary assessment study and qualitative one-on-one interviews with 51 college students recruited from one of three colleges in Texas with the largest proportions of Hispanic students . To examine Aims 2 and 3, we will conduct a three-wave yearly survey with 1,500 college students recruited from these three colleges . A key innovation of this project is the collection of both subjective and objective data to quantify and describe social-media exposure and engagement, which will allow us to characterize content that appeals to and entices Mexican American college students to use ENDS. Results can uniquely inform culturally relevant interventions and health communication campaigns directed at high-risk Mexican American college students to decrease ENDS use. Our study team is highly qualified, with diverse complementary expertise in tobacco use behaviors, related research experience and publications in key areas.