Podcasting: A new approach for IP and Revenue Generation

播客行业目前面向大公司，品牌和名人，他们在过去的15年里最有能力涌入市场，并利用播客作为一种艺术形式的增长。这个项目旨在回答的问题是：* 播客如何超越目前对广告收入的依赖？*小企业和创作者如何能够在财务上讲述重要的故事，有能力制作内容，承担创意风险并在当前市场上竞争？为新的合作伙伴关系和创收模式开发创新的法律的框架，该项目将设计两种模式来解决这个问题。这两种模式将共生合作，创造一种跨行业合作和创造力的凝聚力和整体方法，同时为品牌提供一种简单，多样化的创收模式，鼓励不同行业的机构和企业投资于创意和创意产出。这两种模式将被推向市场，并使用我们的原型进行测试，将确保播客行业获得新的和更可持续的收入来源，特别是对于小型企业和利基创造者。

The podcasting industry is currently geared towards big corporations, brands and celebrities, that have been best positioned to flood the market and exploit growth in podcasting as an art-form over the last 15 years.The questions this project aims to answer are:* How can podcasting move beyond its current dependence on advertising revenue?* How can smaller businesses and creators, with important stories to tell be financially, empowered to generate content, take creative risks and compete in the current market?Developing innovative legal frameworks for a new partnership and income generation model, this project will devise two models that will tackle the problem head on.The two models will work symbiotically to create a cohesive and holistic approach to cross industry collaboration and creativity and at the same time offer a simple, diversified revenue generation model for brands, organisations and corporates from different sectors of the economy to invest in creatives and creative output.The two models, which will be brought to market and tested using our prototype, will ensure new and more sustainable streams of revenue for the podcasting industry, particularly for smaller businesses and niche creators.