Podcasting: A new approach for IP and Revenue Generation

播客行业目前面向的是大公司、品牌和名人，它们在过去15年里最有能力涌入市场，并利用播客作为一种艺术形式的增长。这个项目旨在回答的问题是：*播客如何摆脱目前对广告收入的依赖？*有重要故事要讲述的小企业和创作者如何在财务上获得授权，产生内容，承担创意风险，并在当前市场上竞争？为新的合作伙伴关系和创收模式开发创新的法律框架，这个项目将设计两种模式来正面解决这个问题。这两种模式将共同努力，创造一种具有凝聚力和整体性的跨行业协作和创意，同时为来自不同经济部门的品牌、组织和企业提供一种简单、多样化的创收模式，让他们投资于创意和创意成果。这两种模式将推向市场，并使用我们的原型进行测试，将确保播客行业获得新的、更可持续的收入来源，特别是对较小的企业和利基创作者来说。

The podcasting industry is currently geared towards big corporations, brands and celebrities, that have been best positioned to flood the market and exploit growth in podcasting as an art-form over the last 15 years.The questions this project aims to answer are:* How can podcasting move beyond its current dependence on advertising revenue?* How can smaller businesses and creators, with important stories to tell be financially, empowered to generate content, take creative risks and compete in the current market?Developing innovative legal frameworks for a new partnership and income generation model, this project will devise two models that will tackle the problem head on.The two models will work symbiotically to create a cohesive and holistic approach to cross industry collaboration and creativity and at the same time offer a simple, diversified revenue generation model for brands, organisations and corporates from different sectors of the economy to invest in creatives and creative output.The two models, which will be brought to market and tested using our prototype, will ensure new and more sustainable streams of revenue for the podcasting industry, particularly for smaller businesses and niche creators.