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Enabling profitable digital advertising for British SMEs with AI-powered multichannel ads brokerage service

通过人工智能驱动的多渠道广告经纪服务，为英国中小企业实现盈利的数字广告

基本信息

批准号：
10070962
负责人：
金额：
$ 6.36万
依托单位：
IQDEV LIMITED
依托单位国家：
英国
项目类别：
Collaborative R&D
财政年份：
2023
资助国家：
英国
起止时间：
2023 至无数据
项目状态：
已结题

来源：
https://gtr.ukri.org/projects?ref=10070962
关键词：
Enabling profitable digital advertising British

项目摘要

Digital advertising is broken. Achieving profitable results is becoming ever more difficult. It requires advanced knowledge and constant diligence to generate positive Return on Advertising Spend (ROAS).Ad platform providers use monopolistic practices, technical opaqueness, and total control of their platforms to maximise costs and pocket the bulk of profits, leaving SMEs with bills to pay regardless of their ads performance.It does not have to be this way. Pockets of opportunity do exist, but ads have to be relevant to the audiences, and delivered through the most effective channel at any given time. This requires specialist knowledge and constant monitoring of large streams of data, as situations change dynamically.Our AI technology is trained to handle this workload and optimise ads performance between multiple platforms, breaking the clout of platform providers, reducing barriers and enabling profitable campaigns for British SMEs.It is constantly learning and optimising budget allocation decisions, without any lapses of focus, breaks for sleep, or high costs, and is able to incorporate new information and changing trends at a speed of thought.We will open a doorway to affordable expert level ads brokerage service to British companies making it possible (and easy) to achieve profitable ROAS.

数字广告被打破了。实现盈利的结果变得越来越困难。广告平台提供商利用垄断做法、技术不透明和对平台的完全控制来最大化成本并将大部分利润收入囊中，让中小企业无论广告效果如何都要付出代价。这并不一定是必须的。机会确实存在，但广告必须与受众相关，并在任何给定时间通过最有效的渠道传递。这需要专业知识和不断监测大量数据流，因为情况动态变化。我们的人工智能技术经过培训，可以处理这些工作量，并优化多个平台之间的广告效果，打破平台提供商的影响力，减少障碍，为英国中小企业实现有利可图的广告活动。它不断学习和优化预算分配决策，没有任何疏忽，休息睡觉，或高成本，并能够纳入新的信息和不断变化的趋势在一个速度的思想。我们将打开一扇门，负担得起的专家级广告经纪服务，使英国公司有可能（和容易），以实现有利可图的ROAS。