Enabling profitable digital advertising for British SMEs with AI-powered multichannel ads brokerage service

通过人工智能驱动的多渠道广告经纪服务，为英国中小企业实现盈利的数字广告

基本信息

批准号：
10070962
负责人：
金额：
$ 6.36万
依托单位：
IQDEV LIMITED
依托单位国家：
英国
项目类别：
Collaborative R&D
财政年份：
2023
资助国家：
英国
起止时间：
2023 至无数据
项目状态：
已结题

来源：
https://gtr.ukri.org/projects?ref=10070962
关键词：
Enabling profitable digital advertising British

项目摘要

Digital advertising is broken. Achieving profitable results is becoming ever more difficult. It requires advanced knowledge and constant diligence to generate positive Return on Advertising Spend (ROAS).Ad platform providers use monopolistic practices, technical opaqueness, and total control of their platforms to maximise costs and pocket the bulk of profits, leaving SMEs with bills to pay regardless of their ads performance.It does not have to be this way. Pockets of opportunity do exist, but ads have to be relevant to the audiences, and delivered through the most effective channel at any given time. This requires specialist knowledge and constant monitoring of large streams of data, as situations change dynamically.Our AI technology is trained to handle this workload and optimise ads performance between multiple platforms, breaking the clout of platform providers, reducing barriers and enabling profitable campaigns for British SMEs.It is constantly learning and optimising budget allocation decisions, without any lapses of focus, breaks for sleep, or high costs, and is able to incorporate new information and changing trends at a speed of thought.We will open a doorway to affordable expert level ads brokerage service to British companies making it possible (and easy) to achieve profitable ROAS.

数字广告被打破了。实现盈利成果变得越来越困难。它需要高级知识和持续的勤奋才能产生积极的广告支出回报率（ROAS）。AD平台提供商使用垄断实践，技术不透明，并完全控制其平台，以最大限度地利用成本和大部分利润，从而使SME带来了账单，无论其广告绩效如何，都可以支付账单。不必这样。确实存在机会的机会，但是广告必须与观众相关，并在任何给定时间通过最有效的渠道传递。这需要专业知识和对大量数据流的持续监控，因为情况动态变化。我们的AI技术经过培训，可以处理这项工作负载并优化多个平台之间的ADS性能，打破平台提供商的影响力，减少障碍并减少盈利的竞选活动，使英国SMES不断地学习和不断地进行预算分配的决策，或者不断地融合了众多的预算和优化，或者不断地融合了Laps，或者不断地融合了Laps，或者不断地融合了Laps，或者不断地融合了Lapses，或者不断地融合了Lapses，或者不断地融合了众多的领域，或者不断地努力，或者不断地努力。以思想速度的趋势。我们将向英国公司开辟一个负担得起的专家广告经纪服务的门口，使得实现有利可图的ROA，并易于实现（易于）。