ICSC Core - Customer Service and Public Relations

项目摘要--核心/服务 客户服务和公关/营销人员通常是第一个联系人，并担任MMRRC 大使，以培养一个合作的科学研究人员社区，研究老鼠模型。 通过基于网络的互动和各种面对面的活动，客户服务和公关/营销 工作人员努力使MMRRC的所有接触点都变得容易、可访问、可靠和足智多谋。这些 接触点包括捐赠调查人员及其工作人员、寻求订购产品的回头客或 服务，四个MMRRC中心的询问，回答潜在用户的问题，以及教育 那些在会议上对MMRRC没有事先了解的人。因此，公务员制度委员会将提供和维持 一个免费的公共网站，提供当前最先进的突变小鼠目录和有价值的外部研究 资源链接。该网站允许调查人员轻松搜索感兴趣的菌株或学习如何捐赠 紧张。全面了解所有存储库内容和相关服务，客户服务人员 将充当礼宾，提供指导捐赠调查人员完成提交过程的选项 和客户通过订购和服务选项。公务员制度委员会将开展以公关/营销为重点的外联活动 开展活动，提高对MMRRC作为宝贵研究资源的认识，并增加储存库 捐款。营销和外联活动将包括有针对性地广播MMRRC的持股和服务 通过每月电子邮件推送活动向国际生物医学研究社区发送，主办 科学会议上的教育/信息摊位，制作营销信息材料以促进 通过MMRRC提供的价值和服务，确保期刊买家指南中的研究服务清单， 与其他NIH支持的计划合作，以利用品牌努力，支持NIH赞助的其他 努力(例如，RRID)，并通过社交媒体渠道参与科学界。国际公务员制度委员会 客户服务和公关/营销核心还将提供定期征求捐赠者反馈的机制 和请求者，以及分析和总结调查结果，以提交给MMRRC财团。

PROJECT SUMMARY – CORE/SERVICE The Customer Service and PR/Marketing personnel are often the first point of contact and serve as MMRRC ambassadors to cultivate a collaborative community of scientific investigators working with mouse models. Through web-based interaction and various face to face activities, Customer Service and PR/Marketing personnel strive to make all touchpoints with the MMRRC easy, accessible, dependable and resourceful. These touchpoints involve donating investigators and their staff, repeat customers seeking to order products or services, inquiries from the four MMRRC Centers, fielding questions from prospective users, as well as educating those at conferences who have no prior knowledge of the MMRRC. As such, the ICSC will provide and maintain a free public website that offers a current state-of-the-art catalog of mutant mice and valuable outside research resources links. The website allows investigators to easily search for strains of interest or learn how to donate a strain. Having a thorough knowledge of all repository content and related services, Customer Service personnel will function as concierges, providing the option of guiding donating investigators through the submission process and customers through the ordering and service options. The ICSC will conduct PR/Marketing-focused outreach activities to raise awareness of the MMRRC as a valuable research resource and to increase repository donations. Marketing and outreach activities will include targeted broadcasting of MMRRC holdings and services to the international biomedical research community through monthly email push campaigns, hosting an education/information booth at scientific conferences, producing marketing informational materials to promote the value and services offered through the MMRRC, securing research service listings in journal buyers guides, collaborating with other NIH supported initiatives to leverage branding efforts, supporting other NIH sponsored efforts (e.g. RRIDs), and engaging within the scientific community via social media channels. The ICSC Customer Service and PR/Marketing core will also provide mechanisms that solicit regular feedback from donors and requestors, along with analyzing and summarizing findings to present to the MMRRC consortium.