ICSC Core - Customer Service and Public Relations

ICSC 核心 - 客户服务和公共关系

• 批准号: 10458464
• 负责人: IAN F KORF
• 金额: $ 26.83万
• 依托单位: UNIVERSITY OF CALIFORNIA AT DAVIS
• 依托单位国家: 美国
• 财政年份: 2011
• 资助国家: 美国
• 起止时间: 2011-07-01 至 2026-06-30
• 项目状态: 未结题
• 来源: https://reporter.nih.gov/project-details/10458464
• 关键词: Informatics; Mutant Strains Mice; Public Relations; Research; Resources; Services

PROJECT SUMMARY – CORE/SERVICE The Customer Service and PR/Marketing personnel are often the first point of contact and serve as MMRRC ambassadors to cultivate a collaborative community of scientific investigators working with mouse models. Through web-based interaction and various face to face activities, Customer Service and PR/Marketing personnel strive to make all touchpoints with the MMRRC easy, accessible, dependable and resourceful. These touchpoints involve donating investigators and their staff, repeat customers seeking to order products or services, inquiries from the four MMRRC Centers, fielding questions from prospective users, as well as educating those at conferences who have no prior knowledge of the MMRRC. As such, the ICSC will provide and maintain a free public website that offers a current state-of-the-art catalog of mutant mice and valuable outside research resources links. The website allows investigators to easily search for strains of interest or learn how to donate a strain. Having a thorough knowledge of all repository content and related services, Customer Service personnel will function as concierges, providing the option of guiding donating investigators through the submission process and customers through the ordering and service options. The ICSC will conduct PR/Marketing-focused outreach activities to raise awareness of the MMRRC as a valuable research resource and to increase repository donations. Marketing and outreach activities will include targeted broadcasting of MMRRC holdings and services to the international biomedical research community through monthly email push campaigns, hosting an education/information booth at scientific conferences, producing marketing informational materials to promote the value and services offered through the MMRRC, securing research service listings in journal buyers guides, collaborating with other NIH supported initiatives to leverage branding efforts, supporting other NIH sponsored efforts (e.g. RRIDs), and engaging within the scientific community via social media channels. The ICSC Customer Service and PR/Marketing core will also provide mechanisms that solicit regular feedback from donors and requestors, along with analyzing and summarizing findings to present to the MMRRC consortium.

项目概要-核心/服务 客户服务和公关/营销人员通常是第一个接触点，并担任MMRRC 大使培养一个合作社区的科学研究人员与小鼠模型的工作。 通过基于网络的互动和各种面对面的活动，客户服务和公关/营销 工作人员努力使与MMRRC的所有接触点变得容易、可访问、可靠和足智多谋。这些 接触点包括捐赠研究人员及其工作人员，寻求订购产品的回头客， 服务，来自四个MMRRC中心的询问，回答潜在用户的问题，以及教育 那些参加会议的人事先不知道MMRRC。因此，公务员制度委员会将提供和维持 一个免费的公共网站，提供了最新的突变小鼠和有价值的外部研究的目录 资源链接。该网站允许研究人员轻松搜索感兴趣的菌株或学习如何捐赠一个 株客户服务人员对所有存储库内容和相关服务有全面的了解， 将作为礼宾员，在整个提交过程中提供指导捐赠研究者的选择 和客户通过订购和服务选项。国际公务员制度委员会将开展以公关/营销为重点的外联活动 开展活动，以提高人们对小额供资和资源中心作为一种宝贵的研究资源的认识， 捐赠营销和外联活动将包括有针对性地广播摩洛哥市场研究中心的财产和服务 通过每月的电子邮件推送活动，向国际生物医学研究界提供 在科学会议上设立教育/信息摊位，制作营销信息材料， 通过MMRRC提供的价值和服务，确保期刊买家指南中的研究服务列表， 与其他NIH支持的倡议合作，以利用品牌工作，支持其他NIH赞助的 努力（例如RRID），并通过社交媒体渠道参与科学界。公务员制度委员会 客户服务和公关/营销核心也将提供征求捐助者定期反馈的机制 和请求者，沿着分析和总结结果，以提交给MMRRC联盟。