Hispanic, black and pacific islandeR perspectives on COVID-19 oUtreach Strategies and patient centered outcomes (HeAR US)

项目摘要/摘要 有效的沟通策略是提高疫苗接种率和减少健康差距的关键 敬新冠肺炎。通过我们的项目，拉美裔、黑人和太平洋岛民的观点将延伸到新冠肺炎上 策略和以患者为中心的结果(请听美国)，我们计划了解不同的观点， 人们对新冠肺炎的偏好和未得到满足的需求，这些人往往是默默无闻的，难以满足的 伸手。 我们有两个具体目标：1)了解不同黑人、西班牙裔和 夏威夷原住民和太平洋岛民(NHPI)小组向FDA通报与以下相关的现有通信 新冠肺炎疫苗接种；2)制定符合文化特点的新冠肺炎沟通手册和 针对西班牙裔、黑人和NHPI个人的实施战略。 我们将邀请来自全美受高度影响的服务不足社区的不同声音(即， 夏威夷、德克萨斯州、田纳西州、佛罗里达州、华盛顿特区、波多黎各)，来自不同种族/民族(西班牙裔、 来自不同社区(农村、城市)和不同年龄组的人。我们将进行15个焦点小组的 未接种疫苗和部分接种疫苗的西班牙裔、黑人和NHPI人群来自难以到达的社区。 根据专题小组提供的信息，我们将使用专题专家组的专家意见 以及一个系统和社区利益相关者小组，以制定文化定制的沟通计划和 以健康素养和实施科学理论为基础的实施战略 回应卫生保健系统和公共卫生政策的观点。

PROJECT SUMMARY/ABSTRACT Effective communication strategies are key to improving vaccination rates and reducing health disparities due to COVID-19. With our project, Hispanic, black and pacific islandeR perspectives on COVID-19 oUtreach Strategies and patient centered outcomes (HeAR US), we plan to understand the diverse perspectives, preferences, and unmet needs about COVID-19 outreach from people who are often unheard and hard-to- reach. We have two specific aims: 1) To understand perspectives and unmet needs of diverse Black, Hispanic, and Native Hawaiian and Pacific Islander (NHPI) subgroups to inform existing FDA communications related to COVID-19 vaccination; 2) To develop a culturally-tailored COVID-19 communication playbook and implementation strategy for Hispanics, Blacks, and NHPI individuals. We will engage diverse voices from highly-impacted underserved communities from across the US (i.e., Hawaii, Texas, Tennessee, Florida, Washington DC, Puerto Rico), from diverse racial/ethnic groups (Hispanic, Black, NHPI), and from diverse communities (rural, urban) and age groups. We will perform 15 focus groups of unvaccinated and partially vaccinated Hispanic, Black and NHPI people from hard-to-reach communities. Based on the information from the focus groups, we will use expert advice from a Subject Matter Expert Group and a System and Community Stakeholder Group to develop a culturally-tailored communication plan and implementation strategy that is grounded in the theories of health literacy and implementation science and responsive to the perspectives of health care systems and public health policy.