Hispanic, black and pacific islandeR perspectives on COVID-19 oUtreach Strategies and patient centered outcomes (HeAR US)

项目概要/摘要 有效的沟通战略是提高疫苗接种率和减少因疾病而造成的健康差距的关键。 新冠肺炎通过我们的项目，西班牙裔、黑人和太平洋岛民对COVID-19疫情的看法 策略和以患者为中心的结果（HeAR US），我们计划了解不同的观点， 偏好和未满足的需求，从人们谁往往是闻所未闻的，很难- 到达。 我们有两个具体的目标：1）了解不同的黑人，西班牙裔， 夏威夷原住民和太平洋岛民（NHPI）亚组，以告知与以下内容相关的现有FDA通信： 2）制定一份文化定制的COVID-19传播手册， 西班牙裔、黑人和NHPI个人的实施战略。 我们将吸引来自美国各地受影响严重的服务不足社区的不同声音（即， 夏威夷、得克萨斯州、田纳西州、佛罗里达、华盛顿特区、波多黎各），来自不同种族/族裔群体（西班牙裔， 黑人，NHPI），来自不同社区（农村，城市）和年龄组。我们将进行15个焦点小组， 未接种疫苗和部分接种疫苗的西班牙裔，黑人和NHPI人，来自难以到达的社区。 根据焦点小组提供的信息，我们将使用主题专家组的专家建议 以及一个系统和社区利益相关者小组，以制定适合文化的沟通计划， 以健康素养和实施科学理论为基础的实施战略， 对卫生保健系统和公共卫生政策的观点作出反应。

PROJECT SUMMARY/ABSTRACT Effective communication strategies are key to improving vaccination rates and reducing health disparities due to COVID-19. With our project, Hispanic, black and pacific islandeR perspectives on COVID-19 oUtreach Strategies and patient centered outcomes (HeAR US), we plan to understand the diverse perspectives, preferences, and unmet needs about COVID-19 outreach from people who are often unheard and hard-to- reach. We have two specific aims: 1) To understand perspectives and unmet needs of diverse Black, Hispanic, and Native Hawaiian and Pacific Islander (NHPI) subgroups to inform existing FDA communications related to COVID-19 vaccination; 2) To develop a culturally-tailored COVID-19 communication playbook and implementation strategy for Hispanics, Blacks, and NHPI individuals. We will engage diverse voices from highly-impacted underserved communities from across the US (i.e., Hawaii, Texas, Tennessee, Florida, Washington DC, Puerto Rico), from diverse racial/ethnic groups (Hispanic, Black, NHPI), and from diverse communities (rural, urban) and age groups. We will perform 15 focus groups of unvaccinated and partially vaccinated Hispanic, Black and NHPI people from hard-to-reach communities. Based on the information from the focus groups, we will use expert advice from a Subject Matter Expert Group and a System and Community Stakeholder Group to develop a culturally-tailored communication plan and implementation strategy that is grounded in the theories of health literacy and implementation science and responsive to the perspectives of health care systems and public health policy.