Gravity Sketch Immersive Presentation (GSIP): An immersive VR 3D-design and presentation platform

到目前为止，VR的好处只在游戏行业（90亿英镑）得到充分实现，但在企业工业设计领域（125亿英镑）有更大的机会，它可以通过实现实时协作和3D概念的呈现，在沉浸式环境中彻底改变内容创作。目前的3D设计过程依赖于使用CAD建模软件将2D笔和纸上的概念转化为复杂的工程数据。在原型完成之前，使用额外的软件进行渲染和可视化，逐步按比例使用粘土或3D打印。每个步骤通常由不同的团队执行，导致延迟、沟通问题和多个迭代步骤。**方法**我们打算通过开发一个沉浸式3D协作审查和演示平台（GSIP）的原型来研究这一点。GSIP将允许设计师在3D中捕捉并清晰地呈现他们的原始创意意图，并将他们的设计变为现实，而无需依赖2D表示或物理原型（昂贵且耗时），并使用沉浸式VR/AR将这些呈现给世界各地的利益相关者。沉浸式实时协作审查是一项工程挑战，目前还没有最先进的解决方案，直到最近才通过显卡（Nvidia RTX）的开发成为可能。GSIP将与领先的3D设计工作室Southern GFX合作开发，该工作室为全球媒体和广告组织设计了3D，AR和VR工作室（天空体育，BBC），角色（BBC,Penny horrible）和物品。**结果****从可视化到沉浸式：**设计师可以在3D的沉浸式环境中以1:1的比例进行创作，清晰地传达最初的设计意图，从一开始就与其他利益相关者共同创建3D模型。**VR/AR利益相关者协作：**设计师可以准确地向世界各地的其他设计师、技术人员和客户远程展示他们的3D模型和创意意图。这些利益相关者将能够将所有内容直接传输到VR头戴式显示器（HMD），以及在AR或传统的2D显示器（计算机，手机，平板电脑）上观看。**更快的设计：**通过准确呈现1:1比例的3D模型，消除了由于设计意图的误解（高达60%的设计时间）而导致的多次迭代的需要。**颠覆市场：**使英国本地/地区设计师能够使用VR/AR向国际客户展示和展示作品，减少旅行需求/成本-打开市场，促进英国出口并帮助分散创意产业。GSIP有潜力使英国成为设计界转变的催化剂。”

"**SIGNIFICANCE**The benefits of VR have so far only been fully realised in the gaming industry(£9bn) however there is a bigger opportunity in enterprise industrial design(£12.5bn) where it could revolutionise content creation by enabling real-time collaboration and presentation of 3D concepts, all in an immersive setting.**NEED**The current 3D design process relies 2D pen and paper concepts being turned into complex engineering data using CAD modelling software. Additional software is then used for rendering and visualisation before prototyping is completed, progressively to scale, using clay or 3D printing. Each step is typically carried out by different teams, resulting in delays, communication issues and multiple iteration steps.**APPROACH**We intend to investigate this with the development of a prototype for an immersive 3D collaborative review and presentation platform (GSIP). GSIP will allow designers to capture and clearly present their original creative intent in 3D and bring their designs to life, without the need to rely on 2D representations or physical prototypes (expensive,timeconsuming), and present these to stakeholders located across the world using immersive VR/AR.Immersive real-time collaborative review is an engineering challenge which has not yet been tackled by state-of-the-art solutions, and only recently made possible through the development of graphics cards(Nvidia RTX).GSIP will be developed in partnership with leading 3D design studios, Southern GFX, who have designed 3D,AR and VR studios (Sky Sports,BBC), characters (BBC,Penny Dreadful) and objects for global media and advertising organisations.**OUTCOMES****From visualisation to immersion:**Designers can create in the immersive environment at 1:1 scale in 3D upfront, with clear communication of the initial design intent, enabling joint creation of the 3D model with other stakeholders from the outset.**VR/AR stakeholder collaboration:**Designers can accurately present their 3D models and creative intent remotely to other designers, technicians, and customers based all over the world. These stakeholders will be able to stream all content directly to VR Head-Mounted Displays(HMD), as well as view in AR or traditional 2D displays (computers,mobiles,tablets).**Quicker design:**Eliminate the need for multiple iterations caused by miscommunication of the design intent(up to 60% of design-time), by accurately presenting 1:1 scale 3D models.**Disrupt the market:**Enable local/regional UK designers to present and showcase work to international customers using VR/AR, reducing the need/cost of travel- opening up the market, boosting UK exports and helping decentralise the creative industries. GSIP has the potential to make the UK as the catalyst for a shift in the design world."