Computer vision technology research for use in virtual advertising on sports broadcasts

计算机视觉技术在体育转播虚拟广告中的应用研究

• 批准号: 105696
• 金额: $ 35.74万
• 依托单位: MOVE AI LTD
• 依托单位国家: 英国
• 项目类别: Study
• 财政年份: 2020
• 资助国家: 英国
• 起止时间: 2020 至 无数据
• 项目状态: 已结题
• 来源: https://gtr.ukri.org/projects?ref=105696
• 关键词: Computer; vision; technology; research; use

This project aims to create a software platform that can analyse multiple broadcast feeds in real-time and enable the placement of virtual advertising, both highly accurately and reliably.The project is led by Move.ai who have core expertise in performance data acquisition, volumetric animation and static instance visualisation, all using computer vision. The project partner is Enigma Code Ltd, trading as TVR, who are a virtual advertising agency with strong links with the world's leading and largest sports marketing and advertising agencies.

该项目旨在创建一个软件平台，可以实时分析多个广播源，并实现高度准确和可靠的虚拟广告投放。该项目由Move.ai领导，该公司在性能数据采集，体积动画和静态实例可视化方面拥有核心专业知识，所有这些都使用计算机视觉。该项目的合作伙伴是Enigma Code Ltd，作为TVR进行交易，这是一家虚拟广告公司，与世界领先和最大的体育营销和广告公司有着密切的联系。