Business Models for Free Analytics based on Household Power and Personal Motion Data for Fitness-Wellness Applications (MyHealthTrainer)

基于家庭电力和个人运动数据的健身健康应用免费分析的商业模式 (MyHealthTrainer)

• 批准号: 130749
• 金额: $ 6.29万
• 依托单位: GLOBOSENSE LIMITED
• 依托单位国家: 英国
• 项目类别: Feasibility Studies
• 财政年份: 2012
• 资助国家: 英国
• 起止时间: 2012 至 无数据
• 项目状态: 已结题
• 来源: https://gtr.ukri.org/projects?ref=130749
• 关键词: Business; Models; Free; Analytics; based

The scenario can scale from a small business with a few users connected via social networking and data sold to companies that want a representative sample of the population right up to full population coverage. The core platform can be extended to add many more sources of data for people monitoring such as existing personal information databases, temperature, blood pressure, transport sector data, smart city. It can also be extended outside the retail customers, for example governments could be offered a near real time population census, which might show the response to large scale events like very hot weather, storms or disease epidemiology.Potential Challenges: (1) Convergence of data for different sectors will be limited if the user sets are disjoint. (2) The uncontrolled use of detailed personal activity data is unethical. The trade of free e-health service for limited loss of privacy needs design and informed user consent. (3) IoT has “walled gardens” or applications specific to the service provider. It takes time to break down the walls and let the users choose the best applications independent of the communications and device solutions. (4) Sensor networks built for one application may not provide data suitable for another application. For example the UK smart meter system samples power every 15 seconds and reports it in batches much less frequently. This design will limit the accuracy and latency of the e-health service. (5) A UK wide system would generate 32.5 terabytes/day so new database technologies like Hadoop Hbase and neo4j are needed.Added Value of Funding: it will justify us spending time exploring this business case, the demonstrator and publicity will act as a hook to get us into meetings. We expect to have convergence potential with other funded projects and be able to exchange ideas with them and the TSB staff. The details of the scenario were conceived as a result of the competition brief but it has potential impact to the cross-sector of smart metering and e-health. MRC perceives this business opportunity as a way to open their data to the public in an accessible way.

该方案可以从一个小企业扩展到通过社交网络连接的几个用户，并将数据出售给希望获得人口代表性样本的公司，直到完全覆盖人口。核心平台可以扩展为更多的数据源，用于人员监控，例如现有的个人信息数据库，温度，血压，交通部门数据，智能城市。它还可以扩展到零售客户之外，例如可以向政府提供接近真实的时间的人口普查，这可能显示对大规模事件的反应，如非常炎热的天气，风暴或疾病流行病学。潜在的挑战：（1）如果用户集不相交，不同部门的数据融合将受到限制。(2)不受控制地使用详细的个人活动数据是不道德的。以有限的隐私损失换取免费电子保健服务的交易需要设计和知情的用户同意。(3)物联网有“围墙花园”或特定于服务提供商的应用程序。打破壁垒，让用户选择独立于通信和设备解决方案的最佳应用程序需要时间。(4)为一种应用构建的传感器网络可能不提供适合于另一种应用的数据。例如，英国智能电表系统每15秒对电力进行一次采样，并以更低的频率批量报告。这种设计将限制电子健康服务的准确性和延迟。(5)一个英国范围内的系统将产生32.5 TB/天，因此需要新的数据库技术，如Hadoop Hbase和neo4j。资金的附加值：它将证明我们花时间探索这个商业案例，演示者和宣传将作为一个钩子，让我们进入会议。我们期望能与其他获资助的计划互相衔接，并能与他们和运输及科技局的人员交换意见。该方案的细节是根据竞争简报设想的，但它对智能计量和电子保健的跨部门具有潜在影响。MRC将此商机视为以可访问的方式向公众开放其数据的一种方式。