Digital service for enhancing the experience of buying and owning illustrated books

用于增强购买和拥有插图书籍体验的数字服务

• 批准号: 133023
• 金额: $ 3.24万
• 依托单位: THAMES & HUDSON LIMITED
• 依托单位国家: 英国
• 项目类别: Study
• 财政年份: 2017
• 资助国家: 英国
• 起止时间: 2017 至 无数据
• 项目状态: 已结题
• 来源: https://gtr.ukri.org/projects?ref=133023
• 关键词: Digital; service; enhancing; experience; buying

There has been widespread digital disruption in the publishing industry from newspapers to magazines to books. However, most illustrated book publishers have remained firmly in the book-as-a-physical object domain, focusing on producing high quality books to collect and display or for professinal/academic use. Thames&Hudson (T&H) is a leading publisher and distributor of books on the visual culture, including art, architecture, design, fashion, film, music, and children's books. It has retained a traditional sales and distribution model working with bricks&mortar and online retailers. However, reaching and engaging with as well as understanding the needs of the end consumers remains a challenge and an opportunity. As the digital (ebook) consumption of illustrated books is minimal compared to non-illustrated fiction books, this project aims to investigate how mobile technology can enhance and augment the physical experience of discovering and buying and ultimately enjoying such books, what the main customer segments are, what are their motivations for owning a physical copy and what are their unmet needs in the digital space. T&H will be working with one subcontractor specialised in early stage design.

从报纸到杂志再到书籍，出版业已经出现了广泛的数字颠覆。然而，大多数插图书出版商仍然坚定地将书作为一种物理对象，专注于生产高质量的书籍来收集和展示或用于专业/学术用途。Thames&Hudson （T&H）是一家领先的视觉文化书籍出版商和分销商，包括艺术、建筑、设计、时尚、电影、音乐和儿童书籍。它保留了传统的销售和分销模式，与实体店和在线零售商合作。然而，接触和了解终端消费者的需求仍然是一个挑战，也是一个机遇。与非插图小说相比，电子书对插图书的消费是最小的，本项目旨在研究移动技术如何增强和增加发现、购买和最终享受这些书的物理体验，主要的客户群体是什么，他们拥有实体书的动机是什么，以及他们在数字空间中未满足的需求是什么。T&H将与一家专门从事早期设计的分包商合作。