Promoting the making self in the creative micro-economy

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The project aims to analyse a new workplace phenomenon: not simply the negotiation of work-life or public-private boundaries, but their deliberate collapse. Focussing on handmade creative micro-enterprise, it aims to identify the 'self-making' skills for success in the competitive 'long tail' craft marketplace. By examining the soft skills required to engage in online retail, the research aims to identify ways of improving the ability of creative Australians to run a micro-enterprise. It endeavours to advance the knowledge base of interdisciplinary scholarship on creative industries, cultural work, and on the impact of social media upon work/life relationships and personal privacy and identity construction.