PERSUASIVE COMMUNICATION--SUBLIMINAL INFLUENCE

说服性沟通——潜意识影响

• 批准号: 2245159
• 负责人: ANTHONY G GREENWALD
• 金额: $ 7.27万
• 依托单位: UNIVERSITY OF WASHINGTON
• 依托单位国家: 美国
• 财政年份: 1988
• 资助国家: 美国
• 起止时间: 1988-02-01 至 1996-08-31
• 项目状态: 已结题
• 来源: https://reporter.nih.gov/project-details/2245159
• 关键词: cognition; computers; human subject; judgment; persuasion; semantics; suggestion; vision

The proposed research investigates effects of stimuli presented under conditions popularly identified as "subliminal." A major component of the completed research examined effects of subliminal self-help (SSH) audiotapes (of a type now marketed extensively) that are claimed to improve self-esteem and memory. This research demonstrated (in three double-blind field experiments) that SSH tapes have no effects of actual (subliminal) content, but do have label (placebo or expectancy) effects that are of at least short-term duration. The proposed research focuses on the visual subliminal domain, in which the project has established replicable, but as yet inadequately theoretically explained, subliminal semantic activation (SSA) effects. The proposed research uses methods developed in the completed work, with the aims of establishing theoretical interpretation, and adding to the body of empirical SSA data that can be used to evaluate the potential for visual media to produce socially significant subliminal influence effects.

拟议的研究调查的影响下提出的刺激 通常被称为“潜意识”的情况。“ 一项完整的研究考察了阈下自助（SSH）的效果 声称能改善听力的录音带（现在广泛销售的一种） 自尊和记忆。 这项研究表明（在三个双盲 现场实验），SSH磁带没有实际（潜意识）的影响， 内容，但确实有标签（安慰剂或预期）效应， 最短的时间。 拟议的研究集中在视觉阈下领域，其中 项目已经建立了可复制的，但理论上还不够 阈下语义激活（subliminal semantic activation，SSA）效应。 拟议 研究使用已完成工作中开发的方法，目的是 建立理论解释，并添加到身体的 经验SSA数据，可用于评估潜在的视觉 媒体产生社会意义重大的潜意识影响效果。