Think Digital: Online advice for SMEs on how to improve their productivity through the adoption of proven digital technologies

Think Digital：为中小企业提供有关如何通过采用经过验证的数字技术提高生产力的在线建议

• 批准号: 51566
• 金额: $ 33.86万
• 依托单位: THE PRODUCTIVITY GROUP
• 依托单位国家: 英国
• 项目类别: Collaborative R&D
• 财政年份: 2020
• 资助国家: 英国
• 起止时间: 2020 至 无数据
• 项目状态: 已结题
• 来源: https://gtr.ukri.org/projects?ref=51566
• 关键词: Think; Digital; Online; advice; SMEs

This programme is seeking to evaluate and optimise Think Digital. This website from Be the Business seeks to increase successful technology adoption by providing guidance and information to SMEs on how to purchase and implement the best software for their needs.The programme focuses on five types of software: CRM systems, ERP systems, HR systems, digital accounting software, and project management software. These were chosen as they are proven to boost productivity, and their use could benefit the majority of firms. The programme is targeting SME firms in England, across sectors, and is intended to test an online, highly scalable approach to supporting SMEs. The site blends resources such as product selection checklists and implementation guides with a user focused approach, built on authentic case studies and best practice content from workshops with SMEs. This approach is inspired by experiences from Be the Business's other programmes which suggest SME leaders are often most receptive to advice which comes from other SME leaders.Be the Business's strategic partnership with Lloyds Bank will play a key part in this programme. Lloyds's will recruit SMEs for the trial and part of the trial will see their team of Relationship Managers supporting their customers using Think Digital.Think Digital will be evaluated through a Randomised Control Trial which will compare three groups: A control group; a group who only receive online support via the Think Digital website; and a group who receive online support via the Think Digital website as well as face to face support in its use from their Lloyds Relationship ManagersThis programme is intended to evaluate a lower cost, more scalable approach to supporting technology adoption. The intervention is intended to deliver benefits at a fraction of the cost of other measures by using a scalable online platform and leveraging in-person interactions which are already taking place. The trial will test Think Digital, and allow the assessment of the comparative benefits of digital approaches to business support and more traditional in-person support.

该计划旨在评估和优化Think Digital。Be the Business的这个网站旨在通过为中小企业提供如何购买和实施最佳软件以满足其需求的指导和信息来提高技术的成功采用。该计划侧重于五种类型的软件：CRM系统，ERP系统，HR系统，数字会计软件和项目管理软件。之所以选择这些措施，是因为它们被证明可以提高生产力，而且它们的使用可以使大多数公司受益。该方案针对英格兰各部门的中小企业，旨在测试一种支持中小企业的在线、高度可扩展的方法。该网站将产品选择清单和实施指南等资源与以用户为中心的方法相结合，建立在真实的案例研究和中小企业研讨会的最佳做法内容基础上。这一方法受到Be the Business其他项目经验的启发，这些经验表明，中小企业领导人往往最容易接受来自其他中小企业领导人的建议。Be the Business与劳埃德银行的战略伙伴关系将在这一项目中发挥关键作用。劳埃德将招募中小企业的试验和试验的一部分将看到他们的团队的关系经理支持他们的客户使用Think Digital。Think Digital将通过随机对照试验进行评估，该试验将比较三组：对照组;一组谁只接受在线支持通过Think Digital网站;以及通过Think Digital网站获得在线支持以及在其使用中从其劳埃德关系经理获得面对面支持的团体。该计划旨在评估较低的成本，更可扩展的方法来支持技术采用。干预措施旨在通过使用可扩展的在线平台和利用已经发生的面对面互动，以其他措施的一小部分成本提供效益。该试验将测试Think Digital，并允许评估数字方法对业务支持和更传统的面对面支持的比较优势。