Think Digital: Online advice for SMEs on how to improve their productivity through the adoption of proven digital technologies

该计划旨在评估和优化Think Digital。BE The Business的这个网站旨在通过向中小企业提供如何购买和实施最适合其需求的最佳软件的指导和信息来促进成功的技术应用。该计划重点介绍五种软件：CRM系统、ERP系统、人力资源系统、数字会计软件和项目管理软件。之所以选择这些产品，是因为它们被证明可以提高生产率，而且它们的使用可能会让大多数公司受益。该计划针对英国各行业的中小企业，旨在测试一种在线、高度可扩展的方法来支持中小企业。该网站将产品选择清单和实施指南等资源与以用户为中心的方法相结合，以真实的案例研究和中小企业研讨会的最佳做法内容为基础。这种方法是从BE The Business的其他计划中得到启发的，这些计划表明中小企业领导人往往最乐于接受来自其他中小企业领袖的建议。Be Business与莱斯银行的战略合作伙伴关系将在这项计划中发挥关键作用。劳埃德将招募中小企业参加试验，部分试验将看到他们的关系经理团队使用Think Digital为客户提供支持。Think Digital将通过随机对照试验进行评估，该试验将比较三组：一组控制组；一组仅通过Think Digital网站接受在线支持的组；以及一组通过Think Digital网站接受在线支持以及劳埃德关系经理面对面支持的组该计划旨在评估支持技术采用的更低成本、更具可扩展性的方法。这种干预的目的是通过使用可扩展的在线平台和利用已经发生的面对面互动，以其他措施的一小部分成本提供好处。这项试验将测试Think Digital，并允许评估业务支持的数字方法和更传统的面对面支持的相对好处。

This programme is seeking to evaluate and optimise Think Digital. This website from Be the Business seeks to increase successful technology adoption by providing guidance and information to SMEs on how to purchase and implement the best software for their needs.The programme focuses on five types of software: CRM systems, ERP systems, HR systems, digital accounting software, and project management software. These were chosen as they are proven to boost productivity, and their use could benefit the majority of firms. The programme is targeting SME firms in England, across sectors, and is intended to test an online, highly scalable approach to supporting SMEs. The site blends resources such as product selection checklists and implementation guides with a user focused approach, built on authentic case studies and best practice content from workshops with SMEs. This approach is inspired by experiences from Be the Business's other programmes which suggest SME leaders are often most receptive to advice which comes from other SME leaders.Be the Business's strategic partnership with Lloyds Bank will play a key part in this programme. Lloyds's will recruit SMEs for the trial and part of the trial will see their team of Relationship Managers supporting their customers using Think Digital.Think Digital will be evaluated through a Randomised Control Trial which will compare three groups: A control group; a group who only receive online support via the Think Digital website; and a group who receive online support via the Think Digital website as well as face to face support in its use from their Lloyds Relationship ManagersThis programme is intended to evaluate a lower cost, more scalable approach to supporting technology adoption. The intervention is intended to deliver benefits at a fraction of the cost of other measures by using a scalable online platform and leveraging in-person interactions which are already taking place. The trial will test Think Digital, and allow the assessment of the comparative benefits of digital approaches to business support and more traditional in-person support.