Artificial Intelligence posture scanning app with exercise programme for people with back and neck pain, unable to visit their GP or physiotherapist because of COVID-19.

人工智能姿势扫描应用程序，为患有背部和颈部疼痛的人提供锻炼计划，这些人因 COVID-19 而无法去看全科医生或物理治疗师。

• 批准号: 55196
• 金额: $ 9.52万
• 依托单位: HEALTHCARE TECHNOLOGIES LIMITED
• 依托单位国家: 英国
• 项目类别: Feasibility Studies
• 财政年份: 2020
• 资助国家: 英国
• 起止时间: 2020 至 无数据
• 项目状态: 已结题
• 来源: https://gtr.ukri.org/projects?ref=55196
• 关键词: Artificial; Intelligence; posture; scanning; app

**Patients with back and neck pain are usually assessed and treated by their GP, physiotherapist, chiropractor or osteopath, in a clinic. COVID-19 prevents this. This means that vulnerable people are now stuck at home in pain.**This project is to develop an app to scan and measure your body at home, using Artificially Intelligent body recognition, then prescribe specific education and exercise treatments. It can help tens of thousands of people move away from pain during and after the pandemic.The app will be a highly creative consumer tool, professionally designed to attract as many people as possible, created by award-winning digital marketers and animators, employing user-centric design.The app scans, automatically and precisely measures, then assesses the patient's whole body using their smartphone.Then, a unique 8-step programme progresses through each part of the body, e.g. neck from the side, ribs from the front, hips from the side etc. For each body part, the user sees:**1\. ANIMATED EDUCATIONAL VIDEOS*** What good looks like* How that part can be distorted (bent, twisted, tilted etc)* How it got like that* How to fix it**2\. THE RESULTS OF THEIR SCAN*** Showing their alignment (hips, lower back etc)**3\. THE RIGHT EXERCISES FOR THEM*** Selects and shows them exercise videos accordingly (already used in clinic)Recent advances in Artificial Intelligence technology enable smartphones to detect body parts; a step on from facial recognition. Our scanner builds on this technology by using the points detected to:1\. Measure the relative angles of alignment.2\. Assess postural distortion.3\. Prescribe specific exercises.**These points distinguish this technology and make it completely innovative.**Healthcare Technologies was created before the pandemic to solve healthcare issues using technology. We had already created exercise videos and a copyrighted educational programme for back pain.Existing AI body scanning apps are for vanity photography, sports exercises or solely for professional use in clinics, only taking images. None have a programme that links measurements to assessment and the prescription of exercises and therefore cannot benefit people in lock-down.We are creating unique technology for direct use by patients themselves, giving us freedom to operate.**Market**Millions of patients with back pain cannot access treatment because of COVID-19\. To focus efforts, social media advertising profiles can prioritise advertising to back pain sufferers who are comfortable with technology. We can then use reviews from these early adopters to broaden the reach.Why do we need an Extension for Impact Grant?We need to conduct further in-depth user interviews and make improvements to simplify the user interface, in line with other non-medical body recognition apps now on the market. We need to add the “fremium” model of charging, which requires coding amends. 95% of apps are now free to download and monetise with upsells post-download. We need to set up detailed analytics across the entire digital customer journey from app stores, to website, to Amazon, to social media spaces to prepare for rapid split testing of content and advertising at the point of launch. These things combined will massively accelerate our launch and multi-market expansion, capitalising on our current competitive advantage. COVID-19 is causing longer wait times than ever before for professional help and back pain is growing because of the explosion in ‘work from home’ environments.

**背部和颈部疼痛的患者通常由他们的全科医生、物理治疗师、脊椎按摩师或骨科医生在诊所进行评估和治疗。新冠肺炎可以防止这一点。这意味着脆弱的人现在被困在家里痛苦。**这个项目是开发一款应用程序，使用人工智能身体识别来扫描和测量你的身体，然后开出具体的教育和运动治疗处方。它可以帮助成千上万的人在混乱期间和之后远离疼痛。这款应用将是一款极具创意的消费工具，由屡获殊荣的数字营销者和动画师开发，采用以用户为中心的设计。这款应用将由屡获殊荣的数字营销者和动画师开发，采用以用户为中心的设计。该应用可以扫描、自动和精确地测量患者的整个身体，然后使用他们的智能手机对患者的全身进行评估。然后，一个独特的8步程序将遍及身体的每个部位，例如颈部从侧面、肋骨从前面、臀部从侧面等。对于身体的每个部位，用户看到的是：**1\。动画教育视频*什么样子*那个部分是如何扭曲的(弯曲、扭曲、倾斜等)*它是如何变成这样的*如何修复它**2\。他们的扫描结果*显示了他们的对准(臀部、下背部等)**3\。适合他们的锻炼*选择并向他们播放相应的锻炼视频(已经在临床上使用)人工智能技术的最新进展使智能手机能够检测身体部位；这是面部识别的一个进步。我们的扫描仪基于这项技术，通过使用检测到的点来：1\。测量相对对齐角度。2\。评估姿势扭曲。3。规定具体的练习。**这些要点使这项技术与众不同，并使其完全创新。**医疗保健技术是在大流行之前创建的，目的是使用技术解决医疗保健问题。我们已经创建了锻炼视频和一个受版权保护的背痛教育项目。现有的AI身体扫描应用程序用于虚荣心摄影、体育锻炼或仅供诊所的专业人士使用，只能拍摄图像。没有一家公司有将测量与评估和运动处方联系起来的计划，因此无法让被禁闭的人受益。我们正在创造独特的技术，供患者自己直接使用，让我们能够自由操作。**市场**数以百万计的背痛患者因为新冠肺炎\\而无法获得治疗。为了集中力量，社交媒体广告简介可以优先向对技术感到满意的背痛患者投放广告。然后，我们可以利用这些早期采用者的评论来扩大覆盖范围。为什么我们需要延长Impact Grant的使用期限？我们需要进行进一步的深入用户访谈，并改进以简化用户界面，与目前市场上的其他非医疗机构识别应用程序保持一致。我们需要增加“Fremium”收费模式，这需要编码补偿。95%的应用程序现在可以免费下载，并通过下载后追加销售来赚钱。我们需要在整个数字客户旅程中建立详细的分析，从应用商店到网站，再到亚马逊，再到社交媒体空间，为在发布时对内容和广告进行快速拆分测试做好准备。这些因素结合在一起，将极大地加快我们的推出和多市场扩张，充分利用我们目前的竞争优势。新冠肺炎导致等待专业帮助的时间比以往任何时候都要长，而且由于在家工作环境的爆炸性增长，背部疼痛也在加剧。