Proof of Market research of new applications using Recycled Glass Hybrid (RGH) material within the sustainable construction sector

C2M(UK)Ltd(C2M)开发了一种由可回收碎玻璃和聚合物制成的创新型板材，为干墙行业创造了一种新型的100%可回收可持续材料(RGH®)。C2M已确定可在建筑/可持续部门内开发的材料的一些额外应用，以增加对可持续材料的使用。尽管RGH®和材料制造背后的技术表现达到了可接受的水平，但在市场进入和推动公司前进的业务战略方面存在障碍和模棱两可。C2M对市场的初步调查(即可持续产品/碳足迹的数量、市场人口统计数据和竞争性绿色产品的成本分析)表明，通过增加产品来增长业务的潜力。相反，关键问题是无法确定最终用户在RGH®中作为一个整体在可持续建筑和施工中需要什么产品。C2M需要评估可持续建筑行业中是否有任何确切的利基市场，例如RGH®材料可能对行业有价值。

C2M (UK) Ltd (C2M) has developed an innovative board from recycled crushed glass andpolymers creating a new 100% recycled sustainable material (RGH®) for the drywallindustry. C2M have identified that a number of additional applications of the material thatcould be developed within the construction/sustainable sector to increase the use ofsustainable materials. Although the RGH® and the technology behind the materialmanufacture perform to an acceptable level, there are barriers to market entry and ambiguitywith regard to the market and business strategies to take the company forward. Initialinvestigations of the market by C2M (i.e. number of sustainable products/carbon footprint,market demographics, and cost analysis of competitive green products) show the potential togrow the business with additional products. Conversely, the critical issue is that it is notapparent what products end users would require in the RGH® in sustainable build andconstruction as a whole. C2M needs to appraise if there are any exact niches in the sustainableconstruction sector that a material such as RGH® can be valuable to the industry.