Modern Baker – Innovative Functional Food Products

Modern Baker — 创新功能食品

• 批准号: 700612
• 金额: $ 3.17万
• 依托单位: MODERN BAKER LTD
• 依托单位国家: 英国
• 项目类别: GRD Proof of Market
• 财政年份: 2015
• 资助国家: 英国
• 起止时间: 2015 至 无数据
• 项目状态: 已结题
• 来源: https://gtr.ukri.org/projects?ref=700612
• 关键词: Modern; Baker; Innovative; Functional; Food

Modern Baker Ltd is a rapidly growing UK manufacturer and retailer specialising infermented, organic health foods.In the proposed project it is seeking to evaluate the feasibility of developing its own brandedrange of organic products using novel, scalable fermentation methodologies tailored tounique, UK sourced ingredients.The company believes that its new product range could be strongly differentiated by aninnovative combination of novel manufacturing (including proprietary culture selection),exclusively UK sourced functional ingredients and unique packaging and product design.Whilst continuing to adhere to three core principles that match with prevailing consumerdemands – great taste, naturally nutritious and clear provenance (>95% organic, fullytraceable) – Modern Baker also intends that its products have international, mass-marketpotential.Existing products that have been developed specifically for the Free From market, such asgluten-free (GF) breads, have struggled to achieve scalability, in part because of inferiorpalatability in comparison with conventional wheat bread and their low baking performance(which leads to high cost of goods and restricted product availability).Modern Baker intends to capitalise on recent scientific evidence and consumer feedback thatsuggests that sourdough (& a return to fermentation / cultured foods) could be the “platformtechnology” for products with improved quality, nutritional properties and shelf life;sourdough baked products require substantially fewer ingredients than conventionallyproduced equivalents (which require additional yeast, gluten, fats, reducing agents, soya flour,emulsifiers, preservatives and other (often enzymatic) processing aids).In the proposed project, Modern Baker intends to evaluate the market potential for itspioneering product range via extensive market research and engagement with prospectivecustomers, collaborators and suppliers.

现代面包师有限公司是一家快速成长的英国制造商和零售商，专门生产和销售可推断的有机保健食品。在这个拟议的项目中，该公司正在寻求评估使用定制的新型、可扩展的发酵方法开发自己品牌有机产品系列的可行性。该公司相信，通过创新制造(包括专有文化选择)、独家英国来源的功能成分和独特的包装和产品设计，其新产品系列可以显著差异化。同时继续坚持三个与主流消费者需求相匹配的核心原则-美味、自然营养和清晰的产地(&gt；95%是有机的，完全可追溯的)--现代面包师还打算让它的产品具有国际、大众市场潜力。现有的专门为自由市场开发的产品，如无麸质(GF)面包，一直难以实现可扩展性，部分原因是与传统小麦面包相比，可口性差，烘焙性能低(这导致商品成本高，产品供应受限)。现代面包师打算利用最近的科学证据和消费者反馈，表明酸面团(&回归发酵/栽培食品)可能成为改善质量、营养特性和保质期的产品的“平台技术”；酸面团烘焙产品需要的配料比传统生产的同类产品少得多(后者需要额外的酵母、面筋、脂肪、还原剂、大豆粉、乳化剂、防腐剂和其他(通常是酶类)加工助剂)。在拟议的项目中，现代面包师打算通过广泛的市场研究和与潜在客户、合作伙伴和供应商的接触，评估领先产品系列的市场潜力。