Gamecast TV - THE AVM LIVE Mixed reality platform

点击翻译按钮获取中文摘要

Live mixed reality (MR) media is the term used for the end results of a process by which livevideo and live game content are integrated to produce a single visual image which blends thereal and the virtual, allowing physical contributors (live action audiences and presenters) tointeract in realtime with virtual game elements. To date this technology has been extremelyspecialised and its application has been limited to a few ground breaking interactive formats.Device convergence, the evolution of the virtual reality headset and the increasing demands /expectations of the audience for interactive TV content is set to change all of this. Mixedreality media has the potential to bring real and virtual elements together in convergentformats that allow audiences to watch and interact and play along as never before.AVM are a specialist 360 degree technology company formed by the core team who producedthe hit mixed reality children's show BAMZOOKI for the BBC. One of the very fewexpressions of live mixed reality content broadcast to date.? In spite of worldwide acclaim,critical recognition and significant commercial interest, the BBC were unable to export theBamzooki format or replicate the production outside of the UK.Prohibitive costs, reliance upon highly specialized teams, the highly bespoke nature of theproduction set up and the unreliability of the technology were all significant contributingfactors.? Distilling all their learnings and experience from producing four series of this groundbreaking mixed reality show, a POM and POC study the AVM team are now embarking onthe development of a proprietary technology platform designed to revolutionise the deliveryand production of mixed reality media, significantly reducing the production costs, halvingthe amount of studio hardware, improving the production reliability and set up times andopening up the market for mixed reality TV formats to a mainstream audience .