Gamecast TV - THE AVM LIVE Mixed reality platform

Gamecast TV - THE AVM LIVE 混合现实平台

• 批准号: 720601
• 金额: $ 21.94万
• 依托单位: ANIMAL VEGETABLE MINERAL LIMITED
• 依托单位国家: 英国
• 项目类别: GRD Development of Prototype
• 财政年份: 2016
• 资助国家: 英国
• 起止时间: 2016 至 无数据
• 项目状态: 已结题
• 来源: https://gtr.ukri.org/projects?ref=720601
• 关键词: Gamecast; TV; AVM; LIVE; Mixed

Live mixed reality (MR) media is the term used for the end results of a process by which livevideo and live game content are integrated to produce a single visual image which blends thereal and the virtual, allowing physical contributors (live action audiences and presenters) tointeract in realtime with virtual game elements. To date this technology has been extremelyspecialised and its application has been limited to a few ground breaking interactive formats.Device convergence, the evolution of the virtual reality headset and the increasing demands /expectations of the audience for interactive TV content is set to change all of this. Mixedreality media has the potential to bring real and virtual elements together in convergentformats that allow audiences to watch and interact and play along as never before.AVM are a specialist 360 degree technology company formed by the core team who producedthe hit mixed reality children's show BAMZOOKI for the BBC. One of the very fewexpressions of live mixed reality content broadcast to date.? In spite of worldwide acclaim,critical recognition and significant commercial interest, the BBC were unable to export theBamzooki format or replicate the production outside of the UK.Prohibitive costs, reliance upon highly specialized teams, the highly bespoke nature of theproduction set up and the unreliability of the technology were all significant contributingfactors.? Distilling all their learnings and experience from producing four series of this groundbreaking mixed reality show, a POM and POC study the AVM team are now embarking onthe development of a proprietary technology platform designed to revolutionise the deliveryand production of mixed reality media, significantly reducing the production costs, halvingthe amount of studio hardware, improving the production reliability and set up times andopening up the market for mixed reality TV formats to a mainstream audience .

实况混合现实(MR)媒体是指将实况视频和实况游戏内容集成在一起以产生融合真实和虚拟的单一视觉图像的过程的最终结果，从而允许实体贡献者(现场观众和演示者)与虚拟游戏元素实时互动。到目前为止，这项技术非常专业，其应用仅限于几种突破性的互动格式。设备融合、虚拟现实耳机的发展以及观众对互动电视内容日益增长的需求/期望将改变这一切。混合现实媒体有可能将真实和虚拟元素以融合的形式结合在一起，让观众可以前所未有地观看、互动和玩耍。AVM是一家专业的360度技术公司，由为BBC制作热门混合现实儿童节目BAMZOOKI的核心团队组成。到目前为止，现场直播的混合现实内容是极少数的表达之一。尽管英国广播公司在全球广受好评，受到评论界的认可，并拥有巨大的商业利益，但它无法出口Bamzooki格式，也无法将其制作复制到英国以外的地方。证明成本、对高度专业化的团队的依赖、高度定制的制作环境以及技术的不可靠性都是重要的促成因素。AVM团队从制作这档开创性的四季混合真人秀节目中汲取了所有经验和教训，通过POM和POC的研究，AVM团队现在正在着手开发一个专有技术平台，旨在彻底改变混合真人秀媒体的交付和制作，显著降低制作成本，将演播室硬件数量减半，提高制作可靠性和制作时间，并向主流观众打开混合真人秀电视格式的市场。