Research & Development of Sustainability Networking Platform for Businesses

研究

• 批准号: 76806
• 金额: $ 9.26万
• 依托单位: GREENER WORLD LTD
• 依托单位国家: 英国
• 项目类别: Collaborative R&D
• 财政年份: 2020
• 资助国家: 英国
• 起止时间: 2020 至 无数据
• 项目状态: 已结题
• 来源: https://gtr.ukri.org/projects?ref=76806
• 关键词: Research; Development; Sustainability; Networking; Platform

Greener is an online networking platform that enables businesses to find innovative and applicable sustainable solutions fit for their needs. By utilising our team of experts, Greener is building an AI-driven algorithm which is able to intricately understand user requirements and automatically connect them with appropriate partners.Initially conceived to protect businesses in the looming climate crisis, Greener is being deployed to facilitate a green-recovery following the devastation of COVID-19 on the UK economy.This platform works for both sustainability Providers (firms providing sustainable products/services) and Seekers (firms searching for sustainable products/services), as our AI-driven technology streamlines the searching process exponentially. Instead of trying to network and search for the right partners manually, Seekers are immediately given a list of suggested Providers, and Providers have their products automatically shown to a wide range of ideal customers.This centralisation of Seekers and Providers offers a deep understanding of market trends, needs and future direction. This enables Greener users to not only find sustainable innovation within their sectors but also utilise cross-sector innovations for relevant solutions. Greener empowers its users to form meaningful, effective and long-term sustainable collaborations through a deeper understanding of their needs as well as market offerings.By mediating and dramatically simplifying this transaction, Greener will help drive the growth of the zero-carbon economy across the country. The Greener platform also emphasises intuitive, human-centred UX (user experience), as many businesses consider sustainability to be complicated and tough to understand (86% of firms interviewed during market research agreed). We believe that sustainability is paramount in establishing resilient and innovative supply chains, and seek to democratise its accessibility.The key benefits of this platform are:1. Allowing Seekers to find sustainability solutions fit for their requirements and thus reducing their environmental impact through collaboration with Providers.2. Providing a larger market to (often small) sustainability Providers and empowering them in volatile markets.3. Reducing and streamlining market complexities and therefore helping Seekers and Providers to save money, time and resources while building resilient, sustainable ecosystems.4. Enabling users to promote their Greener collaborations as a marketing tool to communicate their environmental efforts with their consumers to drive more sales. This is particularly impactful as it is projected that a "€966 billion opportunity exists for brands that make their sustainability credentials clear" (Unilever, 2017).We have already deployed an alpha platform to gain users, test our hypotheses, and gather feedback for future functionality. This platform uses off-the-shelf software. Our next step is to develop a full software platform ourselves which allows us to implement more of the advanced functionality which our users desire.The Greener platform will begin to implement additional features as our user base grows. Currently, the feature pipeline consists of marketing and cross-promotion capability, integrated sustainability analytics tools, ecosystem connection functionality, and user sustainability scoring (i.e. the Greener Score). Our vision is to offer a platform which enables users to understand, implement, and improve their sustainability performance in an intuitive and powerful way, while simultaneously growing the zero-carbon economy worldwide.

Greener是一个在线网络平台，使企业能够找到适合其需求的创新和适用的可持续解决方案。通过利用我们的专家团队，Greener正在构建一个人工智能驱动的算法，该算法能够复杂地理解用户需求，并自动将其与适当的合作伙伴联系起来。最初的设想是在迫在眉睫的气候危机中保护企业，在COVID-19对英国经济造成破坏后，Greener正在部署以促进绿色复苏。该平台适用于两个可持续发展提供商（提供可持续产品/服务的公司）和搜索者（搜索可持续产品/服务的公司），因为我们的人工智能驱动的技术以指数方式简化了搜索过程。搜索者无需手动联网和搜索合适的合作伙伴，搜索者会立即获得一个推荐供应商列表，供应商的产品会自动显示给广泛的理想客户。搜索者和供应商的集中化让我们能够深入了解市场趋势、需求和未来方向。这使Greener用户不仅可以在其行业内找到可持续创新，还可以利用跨行业创新来获得相关解决方案。Greener通过更深入地了解用户的需求和市场产品，使其能够形成有意义、有效和长期可持续的合作。通过调解和大幅简化这一交易，Greener将有助于推动全国零碳经济的增长。Greener平台还强调直观、以人为本的用户体验，因为许多企业认为可持续性是复杂且坚韧理解的（在市场研究期间接受采访的公司中有86%同意）。我们相信，可持续发展对于建立弹性和创新的供应链至关重要，并寻求使其可访问性民主化。允许寻求者找到适合其要求的可持续性解决方案，从而通过与供应商合作减少其对环境的影响。2.为（通常规模较小的）可持续性供应商提供更大的市场，并在动荡的市场中赋予他们权力。减少和简化市场复杂性，从而帮助搜索者和提供商节省资金，时间和资源，同时建立弹性，可持续的生态系统。4.使用户能够推广他们的绿色合作，作为一种营销工具，与消费者沟通他们的环保努力，以推动更多的销售。这是特别有影响力的，因为预计“9660亿欧元的机会存在的品牌，使他们的可持续发展凭据清楚”（联合利华，2017）。我们已经部署了一个alpha平台，以获得用户，测试我们的假设，并收集反馈，为未来的功能。这个平台使用现成的软件。我们的下一步是自己开发一个完整的软件平台，使我们能够实现更多的高级功能，我们的用户的愿望。绿色平台将开始实现更多的功能，随着我们的用户群的增长。目前，功能管道包括营销和交叉推广功能、集成的可持续性分析工具、生态系统连接功能和用户可持续性评分（即Greener Score）。我们的愿景是提供一个平台，使用户能够以直观和强大的方式了解，实施和改善其可持续发展绩效，同时在全球范围内发展零碳经济。