B.Local - Rewards and Recognition for Boosting Your Local Economy

B.Local - 促进当地经济的奖励和认可

• 批准号: 82889
• 金额: $ 12.71万
• 依托单位: NOT USUAL LIMITED
• 依托单位国家: 英国
• 项目类别: Collaborative R&D
• 财政年份: 2020
• 资助国家: 英国
• 起止时间: 2020 至 无数据
• 项目状态: 已结题
• 来源: https://gtr.ukri.org/projects?ref=82889
• 关键词: B.Local; Rewards; Recognition; Boosting; Your

The impact of COVID-19 has been detrimental to local economies and there is a need for innovative ways to stimulate economic recovery. An industry particularly hard hit by the pandemic is hospitality. The impact of Eat Out To Help Out vouchers has been largely positive. There is currently no way for those making a positive difference to the local economy to:a) Set goals and measure the impact of their personal local actions;b) See how they impact the bigger picture;c) Be recognised and rewarded for their actions in supporting the local economy.d) Continue to support the local economy with an Eat Out to Help Out Scheme without Government expense.B.Local involves the development of an app and web-based solution to enable businesses, employees, local authorities, and hospitality businesses to come together in a circular economy. Each benefitting the other:* Businesses can help boost their culture and retain talent cost-effectively with access to non-cash vouchers as trivial benefits and the ability to discount the purchase of digital non-cash vouchers with earned credits. Non-cash vouchers can be redeemed in local hospitality venues, so employees can enjoy more local experiences.* Employees benefit from wellbeing and cost reduction of leisure experiences.* Venues can benefit from increased revenue, in addition to new revenue streams as they earn revenue from the businesses that discover B.Local from their venue.* Local authorities benefit from engagement with local businesses, employees, and hospitality in supporting the local economy.* Following the success of the Eat Out to Help Out Programme, develop a digital solution to engage employers and hospitality venues to continue with a sustainable model without the need for government intervention.Our project is innovative as it using Geolocation and QR Codes to geofence local authority areas to help local authorities to build a picture of habits and what further incentives can be introduced to boost the local economy.The feasibility of the project is based on the work we have conducted in the Wakefield District since 2018\. This activity was halted by the hospitality lockdown. Innovate UK funding will enable us to take what we have learned, create a scalable solution that is an invaluable tool for local authorities, local businesses, employees, and measuring the impact on local economies. Helping to speed up local economic recovery.

COVID-19 的影响对当地经济不利，需要采取创新方法来刺激经济复苏。受疫情影响尤其严重的行业是酒店业。 “外出就餐帮助”优惠券的影响在很大程度上是积极的。目前，那些对当地经济产生积极影响的人无法：a) 设定目标并衡量他们个人当地行动的影响；b) 了解他们如何影响更大的前景；c) 因其支持当地经济的行动而获得认可和奖励。d) 继续通过“外出就餐帮助计划”来支持当地经济，而无需政府支出。B.Local 涉及开发应用程序和基于网络的解决方案，使企业、员工、地方当局和酒店企业能够齐心协力，共同参与当地经济的发展。 循环经济。双方互惠互利：*企业可以通过获得非现金代金券作为微不足道的福利，并能够使用赚取的积分打折购买数字非现金代金券，从而以经济高效的方式帮助提升其文化并留住人才。非现金代金券可以在当地酒店场所兑换，因此员工可以享受更多当地体验。* 员工受益于休闲体验的福祉和成本降低。* 场所除了可以从在其场所发现 B.Local 的企业获得收入之外，还可以从增加的收入中受益。* 地方当局可以通过与当地企业、员工和酒店业支持当地经济的合作而受益。* 随着 Eat Out 的成功， Help Out 计划，开发数字解决方案，让雇主和酒店场所继续采用可持续模式，而无需政府干预。我们的项目具有创新性，因为它使用地理定位和二维码对地方当局区域进行地理围栏，帮助地方当局了解习惯情况以及可以采取哪些进一步的激励措施来促进当地经济。该项目的可行性基于我们自 2018 年以来在韦克菲尔德区开展的工作\。这项活动因接待封锁而停止。创新英国的资金将使我们能够利用我们所学到的知识，创建一个可扩展的解决方案，这对地方当局、当地企业、员工来说是一个宝贵的工具，并衡量对当地经济的影响。有助于加快当地经济复苏。