B.Local - Rewards and Recognition for Boosting Your Local Economy
B.Local - Rewards and Recognition for Boosting Your Local Economy
批准号:
82889
负责人:
金额:
$12.71万
依托单位:
依托单位国家:
英国
项目类别:
Collaborative R&D
财政年份:
2020
资助国家:
英国
项目状态:
已结题
起止时间:
2020 至 --
中文摘要
新冠肺炎的影响对当地经济造成了不利影响,需要创新的方式来刺激经济复苏。受疫情影响尤其严重的行业是酒店业。外出就餐帮助购买代金券的影响在很大程度上是积极的。目前,对于那些对当地经济产生积极影响的人来说,没有办法:a)设定目标并衡量他们个人在当地采取的行动的影响;b)看看他们如何影响整体情况;c)他们在支持当地经济方面的行动得到认可和奖励。d)继续通过外出就餐帮助计划支持当地经济,而不需要政府支出。B.当地涉及开发应用程序和基于网络的解决方案,使企业、员工、地方当局和酒店业能够在循环经济中走到一起。互惠互利:*企业可以通过获得非现金代金券作为微不足道的好处,并能够用赚取的积分对购买数字非现金代金券进行折扣,从而帮助促进他们的文化并经济高效地留住人才。非现金代金券可以在当地的酒店场馆兑换,因此员工可以享受更多的当地体验。*员工从休闲体验的福利和成本降低中受益。*场馆可以受益于增加的收入,以及新的收入来源,因为他们从从当地发现B.Local的企业那里赚取收入。*地方当局受益于与当地企业、员工和酒店业的接触,以支持当地经济。*在外出就餐计划取得成功后,开发一种数字解决方案,让雇主和接待场所在不需要政府干预的情况下继续采用可持续模式。我们的项目是创新的,因为它使用地理位置和二维码来为地方当局地区设置地理围栏,帮助地方当局建立习惯的图景,以及可以引入哪些进一步的激励措施来促进当地经济。该项目的可行性基于我们自2018年以来在韦克菲尔德区开展的工作。这项活动因酒店封锁而被叫停。创新英国资金将使我们能够利用我们所学到的知识,创建一个可扩展的解决方案,这是地方当局、当地企业、员工和衡量对当地经济影响的宝贵工具。帮助加快当地经济复苏。
英文摘要
The impact of COVID-19 has been detrimental to local economies and there is a need for innovative ways to stimulate economic recovery. An industry particularly hard hit by the pandemic is hospitality. The impact of Eat Out To Help Out vouchers has been largely positive. There is currently no way for those making a positive difference to the local economy to:a) Set goals and measure the impact of their personal local actions;b) See how they impact the bigger picture;c) Be recognised and rewarded for their actions in supporting the local economy.d) Continue to support the local economy with an Eat Out to Help Out Scheme without Government expense.B.Local involves the development of an app and web-based solution to enable businesses, employees, local authorities, and hospitality businesses to come together in a circular economy. Each benefitting the other:* Businesses can help boost their culture and retain talent cost-effectively with access to non-cash vouchers as trivial benefits and the ability to discount the purchase of digital non-cash vouchers with earned credits. Non-cash vouchers can be redeemed in local hospitality venues, so employees can enjoy more local experiences.* Employees benefit from wellbeing and cost reduction of leisure experiences.* Venues can benefit from increased revenue, in addition to new revenue streams as they earn revenue from the businesses that discover B.Local from their venue.* Local authorities benefit from engagement with local businesses, employees, and hospitality in supporting the local economy.* Following the success of the Eat Out to Help Out Programme, develop a digital solution to engage employers and hospitality venues to continue with a sustainable model without the need for government intervention.Our project is innovative as it using Geolocation and QR Codes to geofence local authority areas to help local authorities to build a picture of habits and what further incentives can be introduced to boost the local economy.The feasibility of the project is based on the work we have conducted in the Wakefield District since 2018\. This activity was halted by the hospitality lockdown. Innovate UK funding will enable us to take what we have learned, create a scalable solution that is an invaluable tool for local authorities, local businesses, employees, and measuring the impact on local economies. Helping to speed up local economic recovery.
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