Functional & productivity based enhancements to a novel integrated local pharmacy digital sales and delivery solution

功能性

• 批准号: 83001137
• 金额: $ 64.04万
• 依托单位: HEALTHERA LTD
• 依托单位国家: 英国
• 项目类别: Innovation Loans
• 财政年份: 2022
• 资助国家: 英国
• 起止时间: 2022 至 无数据
• 项目状态: 已结题
• 来源: https://gtr.ukri.org/projects?ref=83001137
• 关键词: Functional; productivity; based; enhancements; novel

Getting an appointment with GPs is increasingly difficult; demographic challenges, shortage of GPs, Covid-19 related backlogs and work or personal commitments make it challenging to see a GP when needed. Meanwhile high street pharmacies are in decline due to the rise of supermarket and online retailers despite being ideally placed to help many patients with their minor ailments. This application is focused at finding a way of taking pressure off the local GP and linking up customers/patients with their local pharmacist.The applicant, Healthera, is the developer of an integrated digital system that enables local sales, coordination, delivery and tracking of medicines in addition to booking minor treatments and consultations (typically vaccinations or minor health consultations). This solution has proven to be very popular during the pandemic as it enabled local pharmacies to deliver medicines safely and continue to function as much as possible during a difficult time.Despite this app being used by 1400 pharmacies at present, the Healthera app has failed to gain the volume of users and purchases needed to achieve the economies of scale needed to drive growth. The main challenges are:* Currently the app only makes money on a fixed fee per pharmacy and small margin items such as the sale of prescription medicines. The app needs to make more money by providing more valuable products such as the sale of consultations to purchase premium products (e.g. lifestyle treatment products or wellness products).* A lot of patients/users have a tendency to "forget" or use the app just once. Healthera needs to develop ways to retain users and wishes to develop and experiment with a subscription-based service model.* Healthera's current prescription delivery service is based on the pharmacy's own delivery capabilities, which are often very costly to the pharmacy and at an inconsistent standard to the user, compounded by limited coverage. Healthera wishes to develop a streamlined and dedicated "in-house" delivery service to enhance value-add and improve customer experience for both pharmacies and users.The enclosed Innovation Loan application aims to develop a suite of digital solutions that addresses the above three issues, into an integrated and automated next generation Healthera platform. A series of pilots through the project timeline will be carried out to ensure the effectiveness of Healthera across the pharmacy landscape.

与全科医生预约越来越困难;人口结构的挑战，全科医生的短缺，与Covid-19相关的积压以及工作或个人承诺，使得在需要时看到全科医生具有挑战性。与此同时，由于超市和在线零售商的兴起，商业街药店正在衰落，尽管它们是帮助许多患者治疗小病的理想场所。该应用程序的重点是寻找一种方法来减轻当地全科医生的压力，并将客户/患者与当地药剂师联系起来。申请人Healthera是一个集成数字系统的开发者，该系统除了预订小型治疗和咨询（通常是疫苗接种或小型健康咨询）外，还可以实现药物的本地销售，协调，交付和跟踪。这一解决方案在疫情期间非常受欢迎，因为它使当地药店能够安全地提供药品，并在困难时期尽可能地继续运作。尽管目前有1400家药店使用这一应用程序，但Healthera应用程序未能获得所需的用户和购买量，以实现推动增长所需的规模经济。主要的挑战是：* 目前该应用程序只赚钱的固定费用，每个药店和小利润项目，如销售的处方药。该应用程序需要通过提供更有价值的产品来赚取更多的钱，例如销售咨询以购买优质产品（例如生活方式治疗产品或健康产品）。许多患者/用户倾向于“忘记”或只使用一次应用程序。Healthera需要开发留住用户的方法，并希望开发和试验基于订阅的服务模式。Healthera目前的处方药交付服务是基于药房自己的交付能力，这对药房来说往往非常昂贵，对用户来说标准不一致，加上覆盖范围有限。Healthera希望开发一种简化和专门的“内部”交付服务，以提高增值和改善药房和用户的客户体验。所附的创新贷款申请旨在开发一套数字解决方案，以解决上述三个问题，成为集成和自动化的下一代Healthera平台。将通过项目时间轴进行一系列试点，以确保Healthera在整个药房环境中的有效性。