Functional & productivity based enhancements to a novel integrated local pharmacy digital sales and delivery solution

与全科医生预约越来越困难；人口结构挑战、全科医生短缺、与新冠肺炎相关的积压以及工作或个人承诺使得在需要时见全科医生变得困难。与此同时，由于超市和在线零售商的崛起，商业街药店正在衰落，尽管它们处于帮助许多患者治疗小病的理想位置。这项申请的重点是找到一种方法，减轻当地全科医生的压力，并将客户/患者与当地药剂师联系起来。申请者Healthera是一个集成数字系统的开发商，该系统除了预订次要治疗和会诊(通常是疫苗接种或次要健康咨询)外，还支持当地药品的销售、协调、交付和跟踪。事实证明，这一解决方案在疫情期间非常受欢迎，因为它使当地药店能够安全地提供药品，并在困难时期继续尽可能多地发挥作用。尽管目前有1400家药店使用这款应用程序，但Healthera应用程序未能获得所需的用户量和购买量，以实现推动增长所需的规模经济。主要挑战是：*目前，这款应用只在每家药店收取固定费用和销售处方药等利润率较低的项目上赚钱。该应用程序需要通过提供更有价值的产品来赚取更多的钱，例如销售咨询以购买优质产品(例如，生活方式治疗产品或健康产品)。*许多患者/用户有“忘记”或只使用一次应用程序的倾向。Healthera需要开发留住用户的方法，并希望开发和试验基于订阅的服务模式。*Healthera目前的处方递送服务是基于药房自己的递送能力，这些能力往往对药房来说非常昂贵，对用户来说标准不一致，再加上覆盖范围有限。Healthera希望开发一种简化和专用的内部交付服务，以提高药店和用户的附加值并改善客户体验。封闭的创新贷款申请旨在开发一套解决上述三个问题的数字解决方案，成为集成和自动化的下一代Healthera平台。将通过项目时间表进行一系列试点，以确保Healthera在整个药房领域的有效性。

Getting an appointment with GPs is increasingly difficult; demographic challenges, shortage of GPs, Covid-19 related backlogs and work or personal commitments make it challenging to see a GP when needed. Meanwhile high street pharmacies are in decline due to the rise of supermarket and online retailers despite being ideally placed to help many patients with their minor ailments. This application is focused at finding a way of taking pressure off the local GP and linking up customers/patients with their local pharmacist.The applicant, Healthera, is the developer of an integrated digital system that enables local sales, coordination, delivery and tracking of medicines in addition to booking minor treatments and consultations (typically vaccinations or minor health consultations). This solution has proven to be very popular during the pandemic as it enabled local pharmacies to deliver medicines safely and continue to function as much as possible during a difficult time.Despite this app being used by 1400 pharmacies at present, the Healthera app has failed to gain the volume of users and purchases needed to achieve the economies of scale needed to drive growth. The main challenges are:* Currently the app only makes money on a fixed fee per pharmacy and small margin items such as the sale of prescription medicines. The app needs to make more money by providing more valuable products such as the sale of consultations to purchase premium products (e.g. lifestyle treatment products or wellness products).* A lot of patients/users have a tendency to "forget" or use the app just once. Healthera needs to develop ways to retain users and wishes to develop and experiment with a subscription-based service model.* Healthera's current prescription delivery service is based on the pharmacy's own delivery capabilities, which are often very costly to the pharmacy and at an inconsistent standard to the user, compounded by limited coverage. Healthera wishes to develop a streamlined and dedicated "in-house" delivery service to enhance value-add and improve customer experience for both pharmacies and users.The enclosed Innovation Loan application aims to develop a suite of digital solutions that addresses the above three issues, into an integrated and automated next generation Healthera platform. A series of pilots through the project timeline will be carried out to ensure the effectiveness of Healthera across the pharmacy landscape.