DEVELOPMENT OF COMMUNITY KIT FOR ALCOHOL PREVENTION

该项目将为阿巴拉契亚社区酒精预防工具包开发健康教育材料的原型。材料将反映阿巴拉契亚独特的文化。阿巴拉契亚地区很重要：每12个美国人中就有一个居住在那里，该地区的人口相当于上次人口普查时所有拉美裔美国人的人口。尽管阿巴拉契亚地区在饮酒方面存在重大的法律和社会障碍，但酗酒在那里很常见。然而，该地区缺乏文化上合适的酒精预防材料。依靠健全的预防科学，该公司将开发一种文化契合的工具包，将阿巴拉契亚家庭中女性的核心角色作为接入点。为了测试这种方法的可行性，工作人员将进行焦点小组，以了解阿巴拉契亚地区的母亲和年轻人对酒精预防的反应。根据这些发现，该公司将开发使用适当图像和信息的材料原型，以使女性能够防止她们的后代饮酒。同时，工作人员将开发一种工具来评估材料并对该工具进行预试，以解决可靠性和效度问题。通过调查的方式，工作人员将确定女性是否理解、接受这些信息，并感到有动力。Toborg Associates将在一本专著中记录其研究和建议。拟议的商业应用：社区工具包将在阿巴拉契亚地区广泛销售，包括13个州、406个县、许多中小型城镇的全部或部分地区，以及2100万居民，这些人数相当于上次人口普查时所有拉美裔美国人的人数。该地区的许多卫生部门、社区组织、医院、保健诊所、家庭主妇俱乐部、教会团体、小型学院以及个人医生办公室将提供一个丰富的市场。

This project will develop prototypes of health education materials for an Appalachian Community Kit for Alcohol Prevention. Materials will reflect the unique culture of Appalachia. Appalachia is important: With one in twelve Americans living there, the region has a population equal to that of all Latino Americans at the last census. Though Appalachia has significant legal and social impediments to alcohol use, alcohol abuse there is common. Nevertheless, the region lacks culturally appropriate materials for alcohol prevention. Relying on sound prevention science, the firm will develop a culturally congruent kit that uses the focal role of women in the Appalachian family as the access point. To test this approach's feasibility, staff will conduct focus groups to understand how Appalachian mothers and youth react to alcohol prevention. Based on findings, the firm will develop prototypes of materials that use appropriate images and messages to empower women to prevent alcohol use among their offspring. Concurrently, staff will develop an instrument to evaluate materials and pretest this instrument to address issues of reliability and validity. By means of a survey, staff will determine whether women understand messages, accept them, and feel motivated. Toborg Associates will document its research and recommendations in a monograph. PROPOSED COMMERCIAL APPLICATIONS: The Community Kit will be marketed extensively throughout Appalachia, which includes all or part of 13 states, 406 counties, many small and medium-sized towns, and 21 million residents, a number of persons equal to all Latino Americans at the last census. The many health departments, community-based organizations, hospitals, health clinics, homemakers' clubs, church groups, and small colleges in the region as well as individual doctors' offices will provide a rich market.