DEVELOPMENT OF COMMUNITY KIT FOR TOBACCO PREVENTION

该项目将开发一个社区烟草预防和控制工具包，与阿巴拉契亚地区的独特文化相一致，阿巴拉契亚地区是每12个美国人中就有一个生活在该地区的。该区域的烟草使用率和与烟草有关的健康问题很高。在其第一阶段研究中，Toborg Associates制定了标准，以衡量预防和控制该地区烟草使用的材料的三种文化相关性。它收集了整个地区使用的材料，并分析并将文化标准应用于这些材料。根据这些分析和在重点小组中的评论，工作人员确定该区域缺乏文化上一致的烟草预防和控制材料。该公司寻求开发一种文化契合的工具包，将阿巴拉契亚家庭中女性的核心角色作为接入点。它将开发使用适当的图像和信息的材料，以增强妇女的能力，以防止其子女使用烟草，鼓励妇女在家中防止二手烟，并协助她们与丈夫和其他家庭成员讨论停止烟草使用。Toborg Associates将进行严格的实验，测试与材料效果相关的假设，并在拨款结束前敲定试剂盒。建议的商业应用：社区套件将在阿巴拉契亚地区广泛销售，包括13个州、399个县、许多中小型城镇的全部或部分地区，以及2100万居民。该地区的许多卫生部门、社区组织、医院、保健诊所、家庭主妇俱乐部、教会团体、小型大学以及个体医生和牙医办公室将提供一个丰富的市场。

This project will develop a Community Kit for Tobacco Prevention and Control that is congruent with the unique culture of Appalachia, a region where one in 12 Americans lives. This region has a high rate of tobacco use and tobacco-related health problems. In its Phase I research, Toborg Associates developed criteria to measure three cultural relevance of materials to prevent and control tobacco use in the region. It collected materials in use across the region, and analyzed and applied the cultural criteria to them. Based upon these analyses and comments in focus groups, staff determined that the region lacks culturally congruent materials for tobacco prevention and control. The firm seeks to develop a culturally congruent kit that uses the focal role of women in the Appalachian family as the access point. It will develop materials that use appropriate images and messages to empower women to prevent tobacco use among their children, encourage women to prevent secondhand smoke at home, and assist them to discuss cessation of tobacco use with husbands and other family members. Toborg Associates will conduct rigorous experiments that test hypotheses related to the effects of the materials and finalize the kit by the end of the grant. PROPOSED COMMERCIAL APPLICATIONS: The Community Kit will be marketed extensively throughout Appalachia, which includes all or parts of 13 states, 399 counties, many small and medium-sized towns, and 21 million residents. The many health departments, community-based organizations, hospitals, health clinics, homemakers' clubs, church groups, and small colleges in the region as well as individual doctors' and dentists' offices will provide a rich market.