Behavioural Econ & Field Experiments to Improve Plasma & Bone Marrow Supply

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Plasma and bone marrow save and improve the quality of many lives. Yet Australia's domestic volunteer supply fails to meet Australia's needs even when supplemented by costly imports. This project involves a series of field experiments, based on behavioural economic theories, designed to understand charitable behaviour and how to motivate and increase plasma and bone marrow supply. The project aims to test the value of motivational factors, including commitment devices, reciprocity and altruism, to increasing donations. The project aims to advance scientific knowledge of people's motivation to perform substantial altruistic actions (in terms of both time and pain), to provide effective methods to increase donations that save lives and to improve national health.