The altruism of the arts customer

艺术顾客的利他主义

• 批准号: LP160100506
• 负责人: Prof Robert Slonim
• 金额: $ 16.53万
• 依托单位: The University of Sydney
• 依托单位国家: 澳大利亚
• 项目类别: Linkage Projects
• 财政年份: 2017
• 资助国家: 澳大利亚
• 起止时间: 2017-04-01 至 2020-11-07
• 项目状态: 已结题
• 来源: https://dataportal.arc.gov.au/RGS/Web/Grants/LP160100506
• 关键词: altruism; arts; customer

The altruism of the arts customer. This project aims to understand customers’ philanthropic motives within the customer-organisation relationship, by combining existing data with behavioural-economic motivated field and lab experiments to study Sydney Opera House customers’ motives for philanthropy. Due to rising costs, budget cuts and greater community outreach, many art organizations increasingly rely on their customers for philanthropic support. The findings are expected to broaden and deepen theoretical understanding of altruism and preferences for charitable behaviour within the social science literature, and provide art organisations with empirically-tested approaches to improve their philanthropy.

艺术顾客的利他主义。该项目旨在了解客户的慈善动机在客户组织关系，通过结合现有的数据与行为经济动机的现场和实验室实验，研究悉尼歌剧院客户的慈善动机。由于成本上升、预算削减和更大的社区外展，许多艺术组织越来越依赖客户的慈善支持。这些发现有望拓宽和深化社会科学文献中对利他主义和慈善行为偏好的理论理解，并为艺术组织提供经过验证的方法来改善其慈善事业。