Field experiments motivated by behavioural economics to understand prosocial behaviour and improve blood supply

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Blood and plasma shortages are common in most countries; for example, in 2005 Australia imported nearly 30% of the plasma it used. This project will develop and test in the field several policies to improve Australia's blood supply. The policies will build on robust behaviours observed in economic experiments, but that have generally not been tested outside the lab. The policies include non-binding commitments, giving gifts and narrowing the perceived distance between blood donors and recipients. This project offers Australia many potential benefits including greater economic efficiency to supply blood and plasma, fewer shortages, and consequently improved health services, and greater recognition as a pioneer in blood donor supply methods.