Reading on Screen

今天的技术允许读者以前所未有的规模和速度访问内容和分享他们的解释。然而，一些读者发现这些技术变化令人困惑，或者对一项从童年起就定义了他们的活动所受到的威胁感到愤怒。图书零售商和出版商甚至很少承认这类读者，而学术研究往往把读者视为数据。关于数字阅读的讨论也受到对原始刻板印象的依赖，比如数字原住民或银色冲浪者的刻板印象。伯恩茅斯大学之前的两个数字阅读项目(在线研究读者项目和数字阅读网络项目)开始在面对面和虚拟环境中与读者互动。这两个项目都使用了各种方法来鼓励与不同的用户群体和利益攸关方进行讨论。尽管我们开始探索大数据阅读方法，但我们研究的主要结论之一是，读者的生活体验如此多样化，而且往往相互矛盾，量化无法完全反映出来。我们还惊讶地发现，该领域的专家强烈主张需要找到创造性的方法来捕捉阅读体验的流动性和复杂性，并绘制出读者越来越多地跨设备迁移的各种方式。将读者聚集在一起分享他们的经历，将数字革命所激发的复杂而矛盾的态度和情感公开化。允许反思和讨论的空间提高了人们对新技术带来的可能性和问题的认识，并为数字时代的负担提供了新的见解。屏幕阅读是伯恩茅斯大学和布莱顿大学之间的一项新合作，将擅长管理跨学科项目、设计公共参与活动和制作多模式故事的研究人员和从业人员聚集在一起。该项目将使用创新的方法来捕捉读者经历技术进步带来的巨大变化的故事，并与新的受众分享这些经历，以激发进一步的讨论和辩论。读者们已经在社交媒体和博客上发泄他们的沮丧，记录他们的阅读旅程，但并不是每个人都有必要的技能或信心来使用这些平台，因此所代表的观点范围有限。该项目是在与致力于支持读者的组织以及创意产业和公共部门的利益相关者协商后设计的。我们将与参与式媒体公司Digitales合作，向来自不同地理位置的新读者群体伸出援手，举办研讨会，向读者介绍新技能，并让他们有机会创造性地规划自己的个人阅读旅程。作为公众参与的一种工具，数字讲故事的好处早已得到工业界、公共部门和学术界的认可。我们将使用研讨会模式，使技术能力有限或没有技术能力的参与者能够利用声音、文字和视觉图像来表达自己，并制作高度吸引人的故事。这些故事将为学校、阅读慈善机构和图书馆提供宝贵的资源，激发辩论，并展示数字讲故事对增强参与者能力的有效性。所有故事都将通过一个专门的网站和YouTube等视频分享网站提供。在项目结束时公开展示这些故事，将进一步激发公众对所提出问题的兴趣和辩论。

Today's technologies allow readers to access content and share their interpretations on a scale and at a pace hitherto impossible. However, some readers find these technological changes bewildering or are angered by the perceived threat to an activity that has defined them since childhood. Book retailers and publishers rarely even acknowledge such readers, while academic research is often guilty of treating readers like data. Discussion of digital reading is also beset by reliance on crude stereotypes such as those of the digital native or the silver surfer. Two previous projects on digital reading based at Bournemouth University ('Researching Readers Online' and the 'Digital Reading Network') set out to engage with readers in both face-to-face and virtual environments. Both projects used a variety of methods to stimulate discussion with different user groups and stakeholders. Although we set out to explore 'big data' approaches to reading, one of the main conclusions of our research was that the lived experiences of readers, so diverse and often contradictory, is something that quantification is unable to fully capture. We were also surprised to discover that experts in the field argued strongly for the need to find creative means to capture the fluidity and complexity of reading experiences, and to map the myriad ways in which readers increasingly migrate across devices. Bringing readers together to share their experiences forces into the open the complex and contradictory attitudes and emotions that the digital revolution has excited. Allowing space for reflection and discussion raises awareness of both the possibilities and problems that new technologies bring, and provides new insights into the affordances of the digital. Reading on Screen is a new collaboration between the universities of Bournemouth and Brighton, bringing together researchers and practitioners skilled in managing interdisciplinary projects, designing public engagement activities and producing multimodal stories. The project will use innovative methods to capture the stories of readers living through the momentous changes brought about by technological advances and to share those experiences with new audiences to stimulate further discussion and debate. Readers are already taking to social media and vlogging to vent their frustrations and document their reading journeys, but not everyone has the necessary skills or confidence to use these platforms, and the views represented are therefore limited in scope. The project has been designed in consultation with organisations dedicated to supporting readers, as well as stakeholders from the creative industries and public sector. Reaching out to include new groups of readers from different geographical locations, we will collaborate with DigiTales, a participatory media company, to host workshops that will introduce readers to new skills, as well as giving them the opportunity to creatively map their personal reading journeys. The benefits of digital storytelling as a tool for public engagement have long been recognised by industry, the public sector and academia. We will use the workshop model to enable participants with limited or no technical capacity to work with sound, words and visual imagery to express themselves and to produce stories that are highly engaging. The stories will provide a valuable resource for schools, reading charities and libraries, stimulating debate and demonstrating the effectiveness of digital storytelling for empowering participants. All of the stories will be available via a dedicated website and video sharing sites such as YouTube. A public exhibition of the stories at the conclusion of the project will further stimulate public interest and debate around the issues raised.