权益分类	功能权益	普通用户	{{item.name}}会员
{{category.name}}	{{benefitItem.name}}

Scottish Heritage Partnership: Immersive Experiences

苏格兰遗产合作伙伴关系：沉浸式体验

基本信息

批准号：
AH/R009104/1
负责人：
Murray Pittock
金额：
$ 7.71万
依托单位：
University of Glasgow
依托单位国家：
英国
项目类别：
Research Grant
财政年份：
2018
资助国家：
英国
起止时间：
2018 至无数据
项目状态：
已结题

来源：
https://gtr.ukri.org/projects?ref=AH%2FR009104%2F1
关键词：
Scottish Heritage Partnership Immersive Experiences

项目摘要

Core Research Question: How successful have approaches to immersive technologies at major heritage sites in Scotland been currently, both in terms of outcomes against business plan expectations and in terms of visitor response, and what kinds of future development are supported by the evidence?Research Methods: The proposed Research Methods in this initial pilot phase will lay the groundwork for the exploration of the effectiveness and potential of the core Immersive Technology Research Question.Under the guidance of the PI and research team, the pilot project RA will set up a questionnaire to test visitor response to the immersive dimensions of the Culloden, Robert Burns Museum and Bannockburn sites, as well as at the Riverside Museum in Glasgow (which has secured one of the highest -if not the highest-non-traditional museum audience in the UK) and the National Library of Scotland at Kelvin Hall. In parallel, they will set up observations and a focus group round the proposed collections and policy developments at Newhailes by the National Trust for Scotland. These approaches will follow the methodology used by the PI's CDA to evaluate audience response among the 60 000 visitors to the When Glasgow Flourished exhibition in 2014 and by the PI's Beyond Text RA to evaluate responses to the material Burns January exhibition in the Mitchell Library, Glasgow in 2010 and 2011; and by the CI Economou's RA in three different immersive exhibitions in Rome, Athens, and Ename as part of the Marie Curie CHIRON project between 2005-2008 (Economou & Pujol Tost 2011). The project team will identify audience focus groups from the existing visitor and client contact base of the partner organizations, and will explore their visitor experience while also exposing them to new developments in Immersive Experience technology. Consideration will be given to the development of future 'Smart' response evaluations, such as Fitbit and smartphone visitor response monitoring.Immersive experiences are means of 'composing' memory (that is, creating the conditions in which the memories which are publicly expressed are those which are formulated within a range of socially acceptable contexts. In the motorized era, trails have fulfilled the same function of embedding preferred memory narratives, while immersive experiences-delivered in part or whole through the medium of technology-strive to present a fusion of memory, place and performance to create a close and lasting relationship of visitor memory to the experience purchased by the visit. Immersive technologies have (although research on this is not yet developed and its development is a key component of the proposed partnership) arguably similar effects to electronic mass media in the composure of memory, but effects which are possibly delivered in stronger and more lasting terms.We will also work with Soluis as our digital partner, to create a decision-making model for policy and audience development. Research Context: The research context is that of both the recent rapid growth of the heritage sector, and within that the centrality of cutting edge immersive experiences for tourism, the heritage industry and audience development The development of immersive experiences at 'fantasy' venues such as the London, York, Blackpool and Edinburgh 'Dungeons' from Merlin Entertainments is a connected activity. Some of these visitor experiences are relatively recent, and audience feedback is at an early stage: however, there is some evidence that fully or predominantly CGI immersive experiences such as Bannockburn are less appealing and effective to a comprehensive audience demographic than they are to particular groups. Research Outputs: Website, a policy paper, a risk assessment, a visualization decision making tool and presentations at the AHRC Showcase, and connected events-e.g. presentations at DH conferences and a media/social media strategy.

核心研究问题：目前，在苏格兰主要遗产地采用沉浸式技术的方法有多成功，无论是在商业计划预期的结果方面，还是在游客的反应方面，以及证据支持的未来发展是什么样的？研究方法：在初步试验阶段提出的研究方法将为探索核心沉浸式技术研究问题的有效性和潜力奠定基础。在PI和研究团队的指导下，试验项目RA将设置一份问卷，以测试游客对库洛登、罗伯特伯恩斯博物馆和班诺克本遗址沉浸式维度的反应，以及位于格拉斯哥的滨江博物馆（它拥有英国最高的非传统博物馆观众之一，如果不是最高的话）和位于开尔文大厅的苏格兰国家图书馆。与此同时，他们将设立一个观察和焦点小组，围绕苏格兰国家信托基金在纽惠尔斯提出的收藏和政策发展。这些方法将遵循PI的CDA所使用的方法，以评估2014年格拉斯哥繁荣时展览的60 000名游客的观众反应，以及PI的Beyond Text RA所使用的方法，以评估2010年和2011年格拉斯哥米切尔图书馆伯恩斯1月展览材料的反应; 2005-2008年期间，CI Economou的RA在罗马、雅典和埃纳姆的三个不同的沉浸式展览中展出，作为玛丽居里CHIRON项目的一部分（Economou & Pujol Tost 2011）。项目团队将从合作伙伴组织的现有访客和客户联系基础中确定受众焦点群体，并将探索他们的访客体验，同时让他们了解沉浸式体验技术的新发展。未来将考虑开发Fitbit和智能手机访客反应监测等“智能”反应评估。沉浸式体验是“组成”记忆的手段（即创造条件，使公开表达的记忆是在一系列社会可接受的背景下形成的记忆）。在机动化时代，步道已经实现了嵌入首选记忆叙事的相同功能，而沉浸式体验-部分或全部通过技术媒介提供-努力呈现记忆，地点和性能的融合，以创造游客记忆与访问所购买的体验的密切和持久的关系。沉浸式技术（尽管这方面的研究尚未开发，其开发是拟议的合作伙伴关系的关键组成部分）可以说在记忆的稳定性方面与电子大众媒体类似，但效果可能更强，更持久。我们还将与Soluis合作，作为我们的数字合作伙伴，为政策和受众发展创建决策模型。研究背景：研究背景是遗产部门最近的快速增长，以及旅游业，遗产行业和观众发展的前沿沉浸式体验的中心地位。在“幻想”场所，如伦敦，约克，布莱克浦和爱丁堡“地下城”梅林娱乐的沉浸式体验的发展是一个相关的活动。其中一些访问者体验相对较新，观众反馈处于早期阶段：然而，有一些证据表明，完全或主要是CGI沉浸式体验，如班诺克本，对全面的观众人口统计的吸引力和有效性低于特定群体。研究成果：网站、政策文件、风险评估、可视化决策工具和在AHRC Showcase上的演示，以及相关活动-例如在DH会议上的演示和媒体/社交媒体战略。