Design Standards for Place-Based Immersive Experiences

在旅游和文化景点中，客户对“沉浸式”的需求越来越大。这可能意味着很多事情，包括大型视频映射装置，360电影，ambisonic声音或对VR（虚拟现实）和AR（增强现实）的现场特定环境的探索。然而，我们发现，在更广泛地采用这一做法方面存在一些障碍：观众的看法，技术限制，管理人员的日常业务问题，技术投资和创造真正沉浸式媒体的需求。格拉斯哥艺术学院（GSA）和数字工作室ISOdesign提出了一个跨学科的试点项目，在“下一代沉浸式体验”的背景下，围绕与地点和记忆主题相关的沉浸式体验的实际设计，开发和部署问题。该项目将以格拉斯哥艺术学院的Mackleys大楼为例，重点打造一个沉浸式展览原型。作为项目的一部分，我们提出的产出不仅是数字AR/VR体验，还将是一套与该技术相关的初步标准，这将有助于减轻目前阻碍该技术在整个行业更广泛地部署给不同用户群体的真实的和感知的障碍。这是一种创新的方法，可以在创意产业中进一步部署新一代沉浸式内容、体验和服务，因为它不仅关注最终用户，还关注行业专业人士如何成为关键的声音，如果项目要取得成功，就必须将其纳入对话中。

The i-word, "immersion", is increasingly in demand from clients in visitor and cultural attractions. This can mean many things, including large video-mapped installations, 360 films, ambisonic sound or explorations into VR (virtual reality) and AR (augmented reality) in-site specific contexts. However, we find that there are a number of obstacles to its wider take-up: audience perception, technical constraints, the day-to-day operational concerns of managers, investment in technology and the demands of creating truly immersive media.Glasgow School of Art (GSA) and digital studio ISOdesign propose an interdisciplinary pilot project in the context of a 'Next Generation of Immersive Experiences' that takes a holistic view of the issues around practical design, development and deployment of an Immersive Experience related to the themes of Place and Memory. It will focus on creating a prototype immersive exhibit using the Mackintosh Building at Glasgow School of Art as an exemplar.Our proposed outputs as part of the project will be not only be a digital AR/VR experience, but also a preliminary set of standards relating to this technology which will help mitigate real and perceived obstacles that currently obstruct deployment of this technology more widely throughout the sector for diverse user-groups. This is an innovative approach to furthering the deployment of a new generation of immersive content, experiences, and services across the creative industries in that it focuses not solely on the end-user but on how industry professionals are critical voices that must be included in the conversation if projects are to be successful.