Communicating the Pandemic: Improving Public Communication and Understanding

传播流行病：改善公众沟通和理解

• 批准号: AH/V00865X/1
• 负责人: Stephen Coleman
• 金额: $ 16.92万
• 依托单位: University of Leeds
• 依托单位国家: 英国
• 项目类别: Research Grant
• 财政年份: 2020
• 资助国家: 英国
• 起止时间: 2020 至 无数据
• 项目状态: 已结题
• 来源: https://gtr.ukri.org/projects?ref=AH%2FV00865X%2F1
• 关键词: Communicating; Pandemic; Improving; Public; Communication

Good communication with all sections of the population is essential to managing the COVID-19 pandemic effectively. Our study will develop evidence-based recommendations to improve the communication of the pandemic by exploring how different groups receive, understand and act upon official information about COVID-19. We will conduct weekly online surveys with a representative sample of UK adults to capture public awareness and understanding of official messages, use of information sources, and relevant attitudes, values, experiences, and behaviour. Using statistical methods to analyse the survey data, we will identify differences among groups within the population and which combination of channels and messages are likely to be most appropriate for which group. To complement our survey research, a series of online discussions with groups will be carried out to explore their needs, the information barriers they might face, and how they might be communicated with effectively in more depth. Through this combination of methods, our study will provide the strongest possible evidence-based advice regarding the communication of the pandemic and the intelligibility and effectiveness of messages for different groups. Drawing on this evidence, we will deliver feasible recommendations to the appropriate bodies on how to improve public communication related to COVID-19.

与各阶层人群的良好沟通对于有效管理 COVID-19 大流行至关重要。我们的研究将通过探索不同群体如何接收、理解有关 COVID-19 的官方信息并采取行动，制定基于证据的建议，以改善大流行的沟通。我们将每周对英国成年人的代表性样本进行在线调查，以了解公众对官方信息的认识和理解、信息来源的使用以及相关的态度、价值观、经验和行为。使用统计方法分析调查数据，我们将确定人口中各群体之间的差异，以及哪种渠道和消息的组合可能最适合哪个群体。为了补充我们的调查研究，我们将与团体进行一系列在线讨论，以探讨他们的需求、他们可能面临的信息障碍以及如何更有效地与他们沟通。通过这种方法的结合，我们的研究将为不同群体的流行病传播以及信息的可理解性和有效性提供最有力的基于证据的建议。根据这些证据，我们将向适当机构提供关于如何改善与 COVID-19 相关的公众沟通的可行建议。

项目成果

Communicating Solidarity? Public Responses to UK Government Communication of COVID-19

沟通团结？

• DOI: 10.1080/00344893.2023.2263465
• 发表时间: 2023
• 期刊: Representation
• 作者: Moss G

Democratic Reflection

民主反思

• DOI: 10.1145/3406865.3418562
• 发表时间: 2020
• 作者: De Liddo A

The Pandemic and its Publics: How People Receive, Interpret and Act Upon Official Guidance

大流行及其公众：人们如何接受、解释官方指导并采取行动

• 发表时间: 2020
• 作者: Stephen