Glastonbury Abbey: Storytelling through Immersive Heritage Practice

这一后续资助项目将利用在“格拉斯顿伯里修道院考古档案项目”(AH/G010269/1)和相关FOF项目“格拉斯顿伯里修道院：考古、传说和公众参与”(AH/N002865/1FOF)中开展的研究，开发“混合现实”的讲故事方法，吸引年轻人和家庭参观遗址。它将支持格拉斯顿伯里修道院将其游客服务转变为在安全的露天环境中进行自我探索，并通过互动游客参与和基于位置的游戏来扩大‘探险家家庭’的受众群体。它直接回应了新冠肺炎给遗产部门带来的挑战，开发了更具弹性的游客服务，以满足在COVID后恢复期间最具增长潜力的观众群体。该项目将创建一个增强现实应用程序，利用原始的考古研究，并提供一种讲故事的叙事结构，与现场(穿着戏服的)表演和互动的家庭足迹互动。它将引导游客穿过寺院辖区的物理空间，为参与历史人物角色扮演的家庭步道提供机会。它利用了修道院以外的修道院生活的考古证据，包括格拉斯顿伯里修道院院长的特殊宫殿，其广泛的款待和慈善设施，以及外庭的农业资源。它将揭示修道院区域的空间准入是如何根据中世纪人的社会身份进行管理的，无论是僧侣、仆人、男性还是女性、成人或儿童、朝圣者或赞助人。这种方法为更全面地解释中世纪修道院提供了机会，将(男性)僧侣的经历与各种中世纪人物的经历进行了对比。这款应用程序结合了寻迹和盛装表演和演示，将鼓励游客探索格拉斯顿伯里修道院36英亩的更广泛的修道院区域，超越修道院教堂和礼拜堂的核心区域。该项目团队结合了考古、遗产和创意产业的专业知识，建立在PI与格拉斯顿伯里修道院的长期合作基础上，并引入了合作组织Arade(一种设计身临其境的体验的数字实践)和Thread(专业保护和设计建筑师)。该团队将解决露天遗址沉浸式遗产实践的设计挑战和潜在解决方案。他们将开发标记僧侣区域之间边界的静态标记，并为应用程序的自我探索和角色扮演选项提供必要的信息。广泛的试点工作将开发出适用于预定纪念碑的轻量级、富有想象力的解决方案。AR应用程序的叙事和游戏机制将通过使用家庭小组进行现场测试和评估的两个阶段进行完善。两个知识交流研讨会将共同为Glastonbury Abbey的生平历史团队创造与AR应用程序互动和补充的方法。他们还将在应用程序的叙事中作为角色出现，在数字世界和现实世界之间提供直接和具体的联系。这些知识交流的机会将为Glastonbury Abbey为AR应用程序设计的营销活动和他们开发的家庭步道活动包提供信息。格拉斯顿伯里修道院将把这款应用程序整合到他们的解释政策和生活历史团队的日常工作中，他们将为这款应用程序的持续支持和升级提供资金。他们将制定正在进行的活动计划和营销，以维持游客数量，目标是在三年内将家庭探险家的受众部分翻一番。

This Follow-on Funding project will draw on research undertaken in 'The Glastonbury Abbey Archaeological Archive Project' (AH/G010269/1) and the related FoF project, 'Glastonbury Abbey: Archaeology, Legend and Public Engagement' (AH/N002865/1 FoF) to develop 'mixed reality' approaches to immersive storytelling that will engage young people and families visiting the heritage site. It will support Glastonbury Abbey to transform its visitor offer towards self-exploration in a safe, open-air environment and to expand the 'explorer family' audience segment through interactive visitor participation and location-based gameplay. It responds directly to challenges to the heritage sector resulting from COVID-19, by developing a more resilient visitor offer tailored to the audience segment with most potential to grow during post-COVID recovery.The project will create an Augmented Reality app that draws on the original archaeological research and provides a narrative structure for storytelling that interacts with live (costumed) performance and interactive family trails. It will guide visitors through the physical spaces of the monastic precinct, providing an opportunity for family trails involving role play of historical characters. It harnesses archaeological evidence for monastic life beyond the cloister, including Glastonbury's exceptional abbot's 'palace', its extensive facilities for hospitality and charity, and the agricultural resources of the outer court. It will reveal how spatial access to monastic zones was regulated according to a medieval person's social identity, whether monk, servant, male or female, adult or child, pilgrim or patron. This approach provides an opportunity for more inclusive interpretation of a medieval monastery, contrasting the experience of (male) monks with a diverse range of medieval characters. The app, in combination with trail-finding and costumed performance and demonstrations, will encourage visitors to explore Glastonbury Abbey's wider monastic precinct of 36 acres, moving beyond the core area of the monastic church and Lady Chapel. It will offer multi-vocality both in the degree of agency exercised by the user, and in the range of historical voices represented.The project team combines expertise from Archaeology, Heritage and Creative Industries, building on the PI's long-standing collaboration with Glastonbury Abbey, and introducing collaborating organisations Arcade (a digital practice that designs immersive experiences) and Thread (specialist conservation and design architects). The team will address the design challenges and potential solutions for immersive heritage practices in open-air sites. They will develop stational markers that signal the boundaries between monastic zones and provide essential information for the app's self-exploration and role-play options. Extensive pilot work will develop light-touch, imaginative solutions suitable for a Scheduled Monument. The narrative and game mechanics for the AR app will be refined through two stages of on-site testing and evaluation using family groups.Two Knowledge Exchange workshops will co-create approaches for Glastonbury Abbey's Living History team to interact with and complement the AR app. They will also feature as characters in the app's narrative, providing a direct and embodied connection between the digital and real worlds. These opportunities for knowledge exchange will inform the design of Glastonbury Abbey's marketing campaign for the AR app and their development of family trail activity packs. Glastonbury Abbey will integrate the app in their interpretation policy and in the daily work of the Living History team, and they will fund ongoing support and upgrades for the app. They will develop ongoing event programmes and marketing to sustain visitor numbers, with the aim of doubling the family explorer audience segment within three years.