Designing the Future of UK-China RD&I Collaboration in the Museums and Galleries Sector

博物馆和画廊是中英两国创意产业的核心。近年来，该行业发展迅速，为两国的文化、社会和经济做出了重大贡献。这种增长可以说是由于沉浸式和交互式技术的迅速出现，使创新的娱乐和教育体验得以创造，从而推动了博物馆和画廊现场和在线观众的数量。中英两国正寻求在博物馆和画廊领域创造双边合作机会，特别是在该领域使用沉浸式和互动技术。然而，尽管有强烈的兴趣，仍然没有协调一致的努力来推动这种潜在的高价值的交流形式在英中之间的战略和持续的全行业层面上向前发展。该项目将通过提供一个战略框架来解决这一差距，以促进英国和中国博物馆和画廊之间的长期研发与创新合作，专注于沉浸式和互动的博物馆和画廊体验。该项目联盟包括来自英国和中国的学术和行业组织。核心项目联盟成员包括伦敦布鲁内尔大学布鲁内尔设计学院（项目负责人）、英国伦敦自然历史博物馆、上海交通大学文化创意产业研究所（ICCI）、上海现代美术馆、SoART画廊、Link-Star和Jo-Z Design，这些机构都位于中国创意产业的中心上海。该项目将有利于：(i)英国和中国的博物馆和画廊了解对方的市场，建立或发展中英合作伙伴关系；（ii）两国以行业为基础的创意企业，希望通过应用新的商业模式和扩大商业网络来启动或加强在英中业务；（三）研究中英创意产业的研究人员；（iv）制定激励和监督国际合作活动方法的政府机构和政策制定者；(v)对跨国文化交流感兴趣的中英博物馆和画廊观众。

The museums and galleries sector is central to the creative industries in the UK and China. The sector has been experiencing significant growth in recent years, making substantial contributions to the culture, society and economy of the two countries. This growth is arguably attributable to the rapid emergence of immersive and interactive technologies, enabling the creation of innovative entertaining and educational experiences that drive the museum and gallery audience numbers onsite and online. The UK and China are seeking to generate opportunities for bilateral collaboration in the museums and galleries sector and the use of immersive and interactive technologies within the sector in particular. However, despite the strong interest, there is still no concerted effort to drive this potentially highly valuable form of exchange between the UK and China forward strategically and continually at the sector-wide level. This project will address that gap by delivering a strategic framework to facilitate the long-term RD&I collaboration between museums and galleries in the UK and China, focusing on the immersive and interactive museum and gallery experiences. The project consortium includes a well-balanced mix of academic and industry organisations from the UK and China. The core project consortium members are the Brunel Design School at Brunel University London (Project Lead) and the Natural History Museum, London in the UK and the Institute of Cultural and Creative Industry (ICCI) at Shanghai Jiao Tong University, the Modern Art Museum Shanghai, SoART Gallery, Link-Star and Jo-Z Design in China, all based in Shanghai, the centre of the Chinese creative industries. The project will benefit: (i) the museums and galleries in the UK and China looking to understand their counterpart's market and establish or grow their UK-China partnerships; (ii) the sector-based creative businesses from both countries looking to start up or enhance their UK-China operations by applying new business models and widening business networks; (iii) the researchers investigating the creative industries in the UK and China; (iv) the government bodies and policymakers developing the methods to stimulate and monitor international collaboration activities and (v) the UK-China museum and gallery audience with the interest in the transnational cultural exchange.