Shared Post-Human Imagination: Human-AI Collaboration in Media Creation

人工智能和机器学习的快速发展彻底改变了媒体格局，为内容创作开辟了新的可能性。用于创建和操作文本、图像和声音的生成式人工智能工具（步态），如ChatGPT或Midjourney，人人都可以使用，并有望改变媒体制作的有效和创造性方式。然而，这些技术突破也带来了需要解决的道德、伦理和法律挑战和风险。最近好莱坞的罢工表明，对版权和工作保障的担忧一直在加剧。越来越多的出版物和立场文件在英国和国际上努力解决步态提供的挑战和风险。虽然围绕人工智能的公共话语在热情和反乌托邦的极端之间波动，但有关偏见、透明度、问责制、安全、正义和可信度的问题需要在它们的复杂性中得到解决。拟议的研究旨在调查媒体生产背景下负责任的人工智能（RAI），重点关注协作、创造力和代表性。研究成果寻求在开发人员、用户和决策者之间建立反馈循环，以便发展RAI实践。具体来说：虽然人工智能还不能与人类的能力相提并论，但我们使用人工智能算法作为工具。然而，在RAI的背景下，反思人类与人工智能合作的含义是富有成效的。换句话说，我们会问这样的问题：谁有权访问和控制步态？此外，我们如何创造反馈循环，不仅推动人类媒体的创造过程，还推动潜在的动态AI系统？同样，创造性的概念也需要在RAI的背景下重新评估。提取数据库的做法、版权、知识产权和人类劳动的流离失所等问题是最重要的。然而，技术辅助的意外发现提供了新的创造可能性。最后，根据现有的研究，我们越来越意识到用于训练步态的大型数据库中根深蒂固的偏见。我们的研究旨在通过使用步态来理解这些偏见是如何实现的。此外，通过应用媒体研究的知识和方法，我们将提出有效解决社会文化复杂性的方法，避免（重新）产生诸如种族、阶级、性别等社会类别的刻板印象。为了解决这些研究目标，我们将采用一种混合的实践-理论方法。在四个研讨会中，我们将模拟媒体制作的过程（脚本编写，图像生成，音频/音乐生成和后期制作），实验显著的步态，随后在我们的研究问题的背景下反思我们的经验。研究成果将包括：一份报告，其中包括在RAI背景下媒体创作中使用步态的信息、分析和最佳实践建议。用步态创作的一部反映研究问题的科幻短片草稿。（完整版需在研究时间以外完成）。这些产出将在闭幕活动中向一群媒体创作者、决策者和开发者展示，以促进对话和具体行动。

The rapid advancements in AI and ML have revolutionized the media landscape, opening new possibilities for content creation. Generative AI tools (GAIT) for creation and manipulation of text, image and sound such as ChatGPT or Midjourney became accessible for everyone and hold the promise of changing the ways in which media production can be effective and creative. However, these technological breakthroughs have also come with moral, ethical and legal challenges and risks that need to be addressed. Concerns regarding copyright and job security have been amplifying, as the recent strikes in Hollywood show. A rising number of publications and position papers in the UK and internationally strive to address the challenges and risks offered by GAIT. While the public discourse around AI fluctuates between the extremes of enthusiasm and dystopia, questions about bias, transparency, accountability, safety, justice and trustworthiness need to be addressed in their complexity.The proposed research aims to investigate responsible AI(RAI) in the context of media production, focusing on collaboration, creativity and representation. The research outputs seek to foster feedback loops among developers, users and policymakers in order to develop RAI practices. In detail:While AI is not yet on-par with human capabilities, we use AI algorithms as tools. Yet, it is productive to reflect on the implications of a human-AI collaboration in the context of RAI. In other words, we will ask questions such as: Who has access to and who has control over GAIT? Also, how can we create feedback loops to progress not only human media creation processes but the underlying dynamic AI system?Similarly, the notion of creativity has to be re-evaluated in the context of RAI. Questions of extractive database practices, copyright, intellectual property and the displacement of human labour are in the foreground. Yet, technologically aided serendipity offers new creative possibilities.And finally, based on existing studies, we are increasingly aware of the ingrained bias in large databases used to train GAIT. Our research aims to understand how these biases materialise through the use of GAIT. Furthermore, by applying the knowledge and methodologies of media studies research, we will propose ways in which socio-cultural complexities can be productively addressed avoiding the (re)production of stereotypical representations of social categories such as race, class, gender, etc.In order to address these research aims, we will apply a hybrid, practice-theory methodology. In four workshops, we will simulate the process of media production (script-writing, image generation, audio/music generation and post-production), experiment with significant GAIT and subsequently reflect on our experience within the context of our research questions.Research outputs will be:A report with information, analysis and recommendations for best practices of the use of GAIT in media creation in the context of RAI.A draft sci-fi short film created using GAIT reflecting on the research questions. (full version to be completed outside the research time).The outputs will be presented in a closing event to a group of media creators, policy makers and developers to foster dialogue and concrete actions.