EFFECTIVESS OF TARGETED ANTISMOKING COMMUNICATIONS

有针对性的禁烟宣传的效果

• 批准号: 3189181
• 负责人: KENNETH MICHAEL CUMMINGS
• 金额: $ 18.46万
• 依托单位: ROSWELL PARK CANCER INSTITUTE
• 依托单位国家: 美国
• 财政年份: 1987
• 资助国家: 美国
• 起止时间: 1987-09-30 至 1990-08-31
• 项目状态: 已结题
• 来源: https://reporter.nih.gov/project-details/3189181
• 关键词: education evaluation /planning; female; handbook; mass information media; neoplasm /cancer education; parents; self care; tobacco abuse education; training aid

The aim of this research is to develop and test targeted communication strategies designed to motivate and assist cigarette smokers to stop smoking. This study will involve the collaborative efforts of investigators at two cancer centers, Roswell Park Memorial Institute (RPMI) in Buffalo, New York, and The Fox Chase Cancer Center (FCCC) in Philadelphia, Pennsylvania. The theory underlying the proposed research is that communications which are tailored to specific population segments will be more effective than communications which are not targeted. We have selected women cigarette smokers with young children (under age 6) as the target population for this research. The proposed research involves two separate, but theoretically related and coordinated experiments. The first experiment involves the testing of a targeted mass media campaign designed to motivate smokers to call CIS for information on quitting. The campaign will use a mix of professionally produced television and radio spots and print material, executed in two, 3-month waves over a 12-month period. The campaign will be tailored to appeal to the interests and media-use habits of the target population, although response to the campaign from other smokers will be assessed. The campaign will be implemented in 7 of 14 media markets located in New York State, Pennsylvania, New Jersey, and Delaware. Response to the campaign will be assessed by monitoring the number of calls to the CIS offices at FCCC and RPMI from smokers residing in the experimental and control market areas. The second experiment involves a comparison of the effectiveness of three self-help smoking cessation booklets. The study population will include women smokers with preschool-aged children who call CIS seeking information on how to stop smoking. Study subjects will be randomly assigned to one of three groups. Group 1, the targeted group, will receive a booklet entitled, "Quitting Times" which was written specifically for women with preschool-aged children. Smokers assigned to Group 2 will receive the American Lung Association's recently revised quit- smoking booklet entitled, "Freedom from Smoking for You and Your Family". A third group will receive "Clearing the Air", a self-help booklet developed by the NCI. Subjects enrolled in the booklet study will be followed up by phone 6 months after calling CIS to assess changes in smoking behavior.

本研究的目的是开发和测试有针对性的 旨在激励和协助的沟通策略 吸烟者要戒烟。 这项研究将涉及 两个癌症中心研究人员的共同努力， 罗斯威尔公园纪念研究所 (RPMI) 位于纽约州布法罗， 和位于费城的福克斯蔡斯癌症中心 (FCCC)， 宾夕法尼亚州。 拟议研究的理论依据是 针对特定人群的通信 细分将比沟通更有效 没有针对性。 我们选择了女性吸烟者 幼儿（6岁以下）作为本次活动的目标人群 研究。 拟议的研究涉及两个独立的但 理论上相关和协调的实验。 第一个 实验涉及对目标大众媒体的测试 旨在激励吸烟者致电 CIS 的活动 有关戒烟的信息。 该活动将混合使用 专业制作的电视和广播广告及印刷品 材料，在 12 个月的时间内分两波、每波 3 个月执行 时期。 该活动将根据兴趣进行定制 和目标人群的媒体使用习惯，尽管反应 其他吸烟者对这项运动的评价将受到评估。 这 活动将在 14 个媒体市场中的 7 个开展 纽约州、宾夕法尼亚州、新泽西州和特拉华州。 将通过监测活动来评估对活动的反应 来自FCCC和RPMI的CIS办公室的电话数量 居住在实验区和控制区的吸烟者。 第二个实验是效果比较 三本自助戒烟小册子。 研究 人口中将包括学龄前女性吸烟者 致电 CIS 寻求如何戒烟信息的儿童。 研究对象将被随机分配到三组中的一组。 第 1 组（目标群体）将收到一本小册子，标题为： 《戒烟时代》是专为患有以下疾病的女性而写的 学龄前儿童。 分配到第 2 组的吸烟者将 收到美国肺脏协会最近修订的戒烟协议 吸烟小册子，题为“您和 你的家人”。第三组将收到“净化空气”， 由 NCI 开发的自助手册。 报名参加的科目 小册子学习将在致电后 6 个月内通过电话进行跟进 CIS 评估吸烟行为的变化。